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    Facebook now lets brands target ads based on how much time, money you spent on their sites, apps

    Posted on 10th May 2016Digital Marketing
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    Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on…

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    Facebook brings its retargeted ads to Instagram, travel brands

    Posted on 10th May 2016Digital Marketing
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    tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were looking at this pair of shoes on Brand X’s site? Here they are again, plus some socks to match?” Well, get ready to see them on Instagram, too. Facebook is bringing the retargeted ad…

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    Henny Penny and the state of digital marketing: The sky is not falling

    Posted on 10th May 2016Digital Marketing
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    If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital advertising is over. Each week there are new stories about the challenges facing the industry: viewability, ad fraud, ad blocking and more. With these challenges, there’s the assumption that brands may no longer…

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    Will personal marketing become the new mantra for political campaigns?

    Posted on 10th May 2016Digital Marketing
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    The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time, perhaps ever. It has clearly been the perfect storm of voter anger and frustration meeting up with two distinctly idiosyncratic candidates, Donald Trump and Bernie Sanders, who have cleverly tapped into the…

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    Improve Your Designs With The Principles Of Closure And Figure-Ground (Part 2)

    Posted on 10th May 2016Web Design
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    Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of gestalt grouping principles to organize information that helps us understand the relationships and differences between elements. As designers, we can use…

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    MarTech Today: URL schemes for deep linking, a security-minded DMP & voice search reporting

    Posted on 10th May 2016Digital Marketing
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    Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…

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    Facebook responds to allegations that Trending Topics are rigged

    Posted on 10th May 2016Digital Marketing
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    Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on the influential sidebar of the social network. Specifically, content regarding Mitt Romney, Rand Paul, murdered Navy SEAL Chris Kyle, Wisconsin governor Scott Walker and other conservative issues was explicitly being refused visibility under Trending Topics despite…

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    Fluid Typography

    Posted on 10th May 2016Web Design
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    Embracing fluid typography might be easier than you think. It has wide browser support, is simple to implement and can be achieved without losing control over many important aspects of design. Unlike responsive typography, which changes only at set breakpoints, fluid typography resizes smoothly to match any device width. It is an intuitive option for…

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    Periscope is adding search options, drone broadcasts & making it easier to save live videos

    Posted on 9th May 2016Digital Marketing
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    After making it possible to save live video broadcasts beyond the original 24-hour time period, Periscope announced today it would soon be launching new search capabilities, drone broadcasts (with iPhones), and more control over saved videos. According to Periscope’s “Coming Soon” post, users will soon be able to search for live broadcast by topic, as…

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    Marketing Day: Content marketing, changing domain names & loyalty funnels

    Posted on 9th May 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…

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