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    Calling all channels: The multi-channel race for the presidency in 2016

    Posted on 29th April 2016Digital Marketing
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    The 2016 presidential election is the first time since the explosion of social media that there is a two-party race for president. This, in turn, has led to enormous investment in data-driven digital and social media marketing. Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this…

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    Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

    Posted on 29th April 2016Digital Marketing
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    Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana…

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    MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing for voice search

    Posted on 29th April 2016Digital Marketing
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    Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the USApr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various…

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    What I learned fundraising on Facebook & Twitter: We need donate buttons!

    Posted on 29th April 2016Digital Marketing
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    This Sunday, I’m taking part in my first-ever charity ride to benefit the American Diabetes Association. Over the past week, I’ve been busy fundraising through social media. It’s been eye-opening to discover how hard it can be to turn those likes and retweets into donations. What we really need are donation buttons. Make no mistake….

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    Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites

    Posted on 29th April 2016Digital Marketing
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    A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting thousands and possibly affecting millions of web sites — and it’s not being caught because it uses real human visitors. The infected script, dubbed MosQUito since it quietly sucks “traffic away from the infected…

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    10 tips for successful Pinterest advertising

    Posted on 29th April 2016Digital Marketing
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    Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of…

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    Web Development Reading List #135: Boxy SVG, How To Keep Up, CSS Frameworks

    Posted on 29th April 2016Web Design
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    After spring has started marvelously, this week brought us some snow again. But today, the sun is shining, it’s getting warmer, and nature is flourishing. Inspired by the fresh green of spring, I’d like to announce The Evergreen List. This is a sub-part of my reading list, collecting important links that stay relevant over a…

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    LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million

    Posted on 28th April 2016Digital Marketing
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    George Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn’s ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for…

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    Amazon reports profitable Q1 to beat expectations

    Posted on 28th April 2016Digital Marketing
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    Amazon had a stellar first quarter. The company reported net income of $513 million, or $1.07 earnings per share on $29.1 billion in net sales. The performance beat analyst expectations of 58 cents per share on net revenue of $27.98 billion in Q1 2016. Last year, Amazon reported a net loss of $57 million, or…

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    Snapchat confirms that 10 billion videos are being watched daily

    Posted on 28th April 2016Digital Marketing
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    Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives…

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