Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls “the next generation of customer data platforms.” Oracle Marketing Cloud VP Shashi Seth described the new CX Unity this way and as a “CDP-plus,” because it offers a unified data…
Splicing HTML’s DNA With CSS Attribute Selectors Splicing HTML’s DNA With CSS Attribute Selectors John Rhea 2018-10-23T14:00:11+02:00 2018-10-23T12:09:02+00:00 For most of my career, attribute selectors have been more magic than science. I’d stare, gobsmacked, at the CSS for outputting a link in a print style sheet, understanding nothing. I’d dutifully copy, and paste it into…
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets. Social listening gives you access to what people are saying…
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any…
Monthly Web Development Update 10/2018: The Hurricane Web, End-To-End-Integrity, And RAIL Monthly Web Development Update 10/2018: The Hurricane Web, End-To-End-Integrity, And RAIL Anselm Hannemann 2018-10-19T15:19:58+02:00 2018-10-20T12:35:09+00:00 With the latest studies and official reports out this week, it seems that to avoid an irreversible climate change on Planet Earth, we need to act drastically within the…
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by…
Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors…
Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution…
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality…
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As…
