If anything’s clear in 2017, it’s that lying is back in fashion (if it ever left us at all). From the heated fake news debate to the false data provided by Facebook, lying is all the rage these days. A white lie here and there is no big deal. We’re all guilty of it. The…
Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone…
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall…
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building…
Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Local is the social network’s stab at Yelp, FoursquareNov 10, 2017 by Tim Peterson Facebook’s new app lets people find nearby things to do and places to go. 2017 holiday…
Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 surprising paid-search insights to help you win the holidaysNov 9, 2017 by Christi Olson The holiday season is crucial to many paid search advertisers, so how can you make the…
(This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram removes 24-hour recency requirement for photos, videos posted to StoriesNov 8, 2017 by Tim Peterson Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post…
