Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game…
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company…
The 101 Course on Crafting 404 Pages The 101 Course on Crafting 404 Pages Shelby Rogers 2018-11-01T09:48:57+00:00 2018-11-02T11:37:08+00:00 Why Your 404 Pages Might Be The Unexpected Hero Of Your Content Marketing Strategy A lot of people toss around the phrase, “It’s not about the destination. It’s about the journey.” And those people are telling the…
How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard launch date? That, essentially, is the marketing challenge faced by Vote.org, a non-profit and non-partisan organization. It is trying to reach young voters, such as students, people of…
The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of…
SmashingConf New York 2018: That’s What It Was Like SmashingConf New York 2018: That’s What It Was Like Bruce Lawson 2018-11-02T14:00:00+02:00 2018-11-02T11:37:08+00:00 As you may know, Smashing Magazine runs a conference — four a year, in fact. Last week saw me, Vitaly, Amanda and Mariona from the Smashing Team in New York, joined by our…
Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in…
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In this article, part of our MarTech Landscape Series, we look at the characteristics of these two types of massive data storage. Data warehouses Digital marketers are increasingly working with…
Measuring Performance With Server Timing Measuring Performance With Server Timing Drew McLellan 2018-10-30T03:40:14+02:00 2018-10-31T09:53:16+00:00 When undertaking any sort of performance optimisation work, one of the very first things we learn is that before you can improve performance you must first measure it. Without being able to measure the speed at which something is working, we…
Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is…
