20190814 ML
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Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions
This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on WhatsApp, for the most part, are well aware the platforms are owned by Facebook, but whether or not users know this detail is up for debate. This is likely to change…
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo. Automattic Inc., the company behind the popular web development platform WordPress, has agreed to purchase Tumblr for an undisclosed amount, according to The Wall Street Journal, and will add Tumblr’s approximate 200…
20190812 ML Brief
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Creating Authentic Human Connections Within A Remote Team
Creating Authentic Human Connections Within A Remote Team Creating Authentic Human Connections Within A Remote Team Randy Tolentino 2019-08-12T13:00:59+02:00 2019-08-12T12:35:33+00:00 On any given day, walk into your local coffee shop and you’ll likely see someone situated at a table, staring into a computer screen. Without knowing any details, one thing’s for sure, it’s obvious they’re…
Here’s why the demand for diversity is driving digital marketing success
American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are…
Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram Marketing Partner caught scraping data. Instagram has sent HYP3R, one of its former ad…
Now Live: Your SmashingConf Toronto Playlist
Now Live: Your SmashingConf Toronto Playlist Now Live: Your SmashingConf Toronto Playlist Rachel Andrew 2019-08-08T15:00:59+02:00 2019-08-09T12:36:14+00:00 We have edited and prepared the video from SmashingConf Toronto, and it is all now live for you to watch and learn from. To get a feel for the event, watch our compilation. We think that it really captures…
Twitter to stop offering advertisers access to 3rd party data sources next year
Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our…
20190809 ML Brief
The post 20190809 ML Brief appeared first on Marketing Land. From our sponsors: 20190809 ML Brief
