From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker…
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a…
The Smashing Survey: Join In! The Smashing Survey: Join In! Rachel Andrew 2019-01-22T13:00:09+01:00 2019-01-22T12:02:48+00:00 Our entire aim here at Smashing Magazine — and my focus as Editor-in-Chief — is to provide the most helpful and interesting content and resources for web professionals. We aim not only to introduce new tools, technologies, and best practices, but…
Introducing The Component-Based API Introducing The Component-Based API Leonardo Losoviz 2019-01-21T13:00:21+01:00 2019-01-21T12:14:45+00:00 An API is the communication channel for an application to load data from the server. In the world of APIs, REST has been the more established methodology, but has lately been overshadowed by GraphQL, which offers important advantages over REST. Whereas REST requires…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Consumers receptive to mobile ads while watching TV, before bed Jan 18, 2019 by Robin Kurzer Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads….
A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks Jan 17, 2019 by Marketing Land In 2019, A.I., voice assistants, mobile-first, video, and visual search…
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led…
Monthly Web Development Update 1/2019: Rethinking Habits And Finding Custom Solutions Monthly Web Development Update 1/2019: Rethinking Habits And Finding Custom Solutions Anselm Hannemann 2019-01-18T12:40:24+01:00 2019-01-18T12:42:02+00:00 What could be better than starting the new year with some new experiments? Today I figured it was time to rethink JavaScript tooling in one of my projects. And…
HTML5 Input Types: Where Are They Now? HTML5 Input Types: Where Are They Now? Drew McLellan 2019-01-16T14:30:11+01:00 2019-01-17T12:27:48+00:00 One of the stand-out headline features of HTML5 for many designers and developers was the addition of a number of new types of form input that could be used. For years, we’d been confined to using single-line…
