Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers each travel a different route through their favorite apps, media and websites to find and select where they will spend their hard-earned money. The Local Search Association (LSA) conducted its annual Local…
As YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend…
There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about it back in February, and you might be seeing some warnings on the Diagnostics tab in Merchant Center. Here’s the deal: If you sell a product that has a Global Trade Item Number…
PaperG began in roughly 2007 as an automated display ad creation tool for the small business (SMB) market. It evolved into an enterprise platform for the programmatic display world and now has rebranded as “Thunder.” “Flash comes before Thunder,” CEO Victor Wong joked in explaining the choice of the name. While the company hasn’t abandoned…
If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles and blog posts insisting that it’s necessary for businesses of all sizes to maintain a social media presence. Admittedly, having a professionally crafted social media presence does benefit many large…
The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by targeting key audience segments. Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Video ad platform Videology now utilizes Nielsen data for combined online/TV targetingApr 25, 2016 by Barry Levine For instance, a retailer can now understand and apply the TV viewing habits of…
The OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that over 50 percent of global ad volume on the exchange came from mobile in Q1 2016, up 180 percent from a year ago. OpenX said, on average, CPMs on mobile apps were 50 percent higher than CPMs…
The days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the 1960s “Mad Men” days cause many of us to shudder at the duplicity involved. Instead, today’s marketers use content in a myriad of different media to communicate and inform their buyers. Regardless of…
This upcoming September, SmashingConf Freiburg will be taking place on Smashing Magazine’s 10th birthday and, well, we definitely wouldn’t want to celebrate it all alone. Freiburg is the smallest of all our conferences; this means a super-friendly atmosphere right at the foothills of the magical Black Forest, but also not that many seats! So, are…
