Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17 billion, eclipsing search ad spending for the first time. However, a rise in spending doesn’t necessarily translate into better customer relationships or more ROI (return on investment). Click-through rates remain paltry, and…
Ah, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an inevitability for anyone working in any form of marketing. If you or a client is going to invest money, you’ll want to have at least some idea of what your ROI…
“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may be heresy coming from a marketing analytics company like Quantifind (my employer), but today’s marketer simply has too much analysis. We’ve finally passed that tipping point where the human capacity to absorb and…
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has announced its new ABM Marketing Automation solution, so that marketers can more readily promote brands, generate demand and maintain customers with an account-oriented, multi-channel strategy. Act-On channels include email, social media, display ads, website visitors and direct…
Yesterday, after the stock market’s close, Yelp reported Q1 revenue of nearly $159 million, which beat financial analyst consensus estimates. Guidance for the second quarter was also higher than expected, as was full-year guidance of roughly $700 million. The company reported that it had 121,000 active local advertisers with a 76-percent “repeat rate,” meaning year-over-year…
During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering on the Google Preferred ad network. “With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star,” claims YouTube. Wojcicki said the new Breakout Video ad…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adblock Plus teams up with content funding tool Flattr to pay cooperating publishersMay 5, 2016 by Barry Levine The newly announced partnership says its goal is to evolve the web into…
Last night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance to the event was lined with screaming fans waiting to take selfies with their favorite YouTube personalities, including Tyler Oakley and Lilly Singh, who served as the show’s emcee. Hosted at the…
The past week showed yet again how fractured opinions in our industry can be and that to some problems there’s definitely more than just one answer, or we still have to figure out what the proper way is in the end. This is why talking about technical problems matters, and this should certainly be done…
Earlier today I wanted to watch the “Damn Daniel” video. The viral video that turned a pair of white Vans sneakers into a symbol of the life originated as a tweet, so I searched for it on Twitter. Bad idea. Then I remember Google has access to Twitter’s full firehose. Great idea. That’s all to…
