Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use Facebook… … especially on their phones… … which has convinced advertisers that Facebook’s mobile audience is really valuable… … making each member of Facebook’s audience increasingly more valuable……
If you have 50K+ email subscribers – and you are not monetizing your list – you are leaving money on the table. This white paper from AdStation covers several effective methods for generating revenue with your email list, including the 5 essential ingredients that your subscribers will actually appreciate. These methods are tried and true,…
For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news feeds sometime around the middle of 2017. The company has made this warning because its ad revenue growth will likely slow as a result. Facebook has options to…
Chat bots, virtual reality and conversational design are just a few of the hot topics that are about to change the way we craft digital experiences. So, it’s a good time to rethink current practices and prepare for what’s about to come, don’t you think? To give us all an early head start into the…
After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and earnings expectations, selling more than 78 million iPhones. Apple revenues came in above the high end of guidance. The company reported revenue of $78.4 billion vs. an expectation of $77.25 billion. It sold 78.2 million iPhones…
With the brouhaha about fake news and the significant impacts it’s making, Facebook has come out with two algorithm updates, one of which is focused on timely signals to improve prominence of news stories and the other to better rank authentic content. In a joint announcement made by members on its engineering and research science…
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process, and provide best practices for better creative collaboration. You’ll learn:…
Of course Snapchat has come up with a weird way to browse the web. And of course that way involves snapping a photo. On Tuesday Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” (its version of the QR code) that can be used to open web pages within…
Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than 2 billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. Barilla, eBay, Garnier and Target have been among the brands testing the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MAdTech: The marketers’ viewJan 30, 2017 by Peter Minnium As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to…
