During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering on the Google Preferred ad network. “With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star,” claims YouTube. Wojcicki said the new Breakout Video ad…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adblock Plus teams up with content funding tool Flattr to pay cooperating publishersMay 5, 2016 by Barry Levine The newly announced partnership says its goal is to evolve the web into…
Last night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance to the event was lined with screaming fans waiting to take selfies with their favorite YouTube personalities, including Tyler Oakley and Lilly Singh, who served as the show’s emcee. Hosted at the…
The past week showed yet again how fractured opinions in our industry can be and that to some problems there’s definitely more than just one answer, or we still have to figure out what the proper way is in the end. This is why talking about technical problems matters, and this should certainly be done…
Earlier today I wanted to watch the “Damn Daniel” video. The viral video that turned a pair of white Vans sneakers into a symbol of the life originated as a tweet, so I searched for it on Twitter. Bad idea. Then I remember Google has access to Twitter’s full firehose. Great idea. That’s all to…
So how do you sell a design system to the client? How do you establish a shared commitment within the company to put a pattern library on the roadmap? As designers and developers, we often know and see the benefits of an overarching system that radiates consistency throughout the different experiences of a company. But…
It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that is a “mobile-first” or cross-platform marketing strategy. That extends to branded or sponsored content as well, according “The State of Branded Content,” a new report from Polar. The document exposes aggregate customer…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Where does your business stand in the eCommerce market?May 5, 2016 by Digital Marketing Depot Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing…
Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes: 1. Hustling for likes instead of links…
Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding deserves the 10,000+ words I’ve written on the topic. As an ad monitoring platform with global reach, The Search Monitor (disclosure: my employer) is privy to a wealth of performance data on…
