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    Organic search party: Search Engine Land’s top SEO columns of 2016

    Posted on 30th December 2016Digital Marketing
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    Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest this year. With the help of our All Things SEO and Link Week columnists, readers…

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    Amazon launches Digital Day, a new sales holiday for digital products

    Posted on 30th December 2016Digital Marketing
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    Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black…

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    Improving The UX Of Names With Vocalizer.js

    Posted on 30th December 2016Web Design
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    We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a few different…

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    SEM’s legit: Our top paid search columns of 2016

    Posted on 29th December 2016Digital Marketing
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    This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it…

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    Email Optimization Checklist – Capture, Convince, Close

    Posted on 29th December 2016Digital Marketing
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    Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, Whereoware has updated their Email Optimization Checklist – Capture, Convince, Close to reflect new email best practices. Whereoware’s Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture…

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    Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots

    Posted on 29th December 2016Digital Marketing
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    Many top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking encompassing both Facebook and Google apps, Nielsen shows Facebook with top two spots (and Instagram farther down), followed by five Google apps. Apple Music and Amazon round out the top…

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    Report: US advertisers spent $17.6 billion on digital ads in Q3

    Posted on 29th December 2016Digital Marketing
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    According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2….

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    Periscope launches live 360 video broadcasting

    Posted on 29th December 2016Digital Marketing
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    For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community….

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    SEO in 2017: Mobile optimization as a competitive advantage

    Posted on 28th December 2016Digital Marketing
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    In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the…

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    Eat Local: Our Top 10 Local Search Columns of 2016

    Posted on 28th December 2016Digital Marketing
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    At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to…

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