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    Introducing Open Garden

    Posted on 10th November 2016Digital Marketing
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    A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can…

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    How To Create A Dramatic Vector Illustration

    Posted on 10th November 2016Web Design
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    I have been drawing desktop wallpapers for Smashing Magazine’s monthly collections for over a year now, and every time it’s a very fun and challenging mission. In this article, I would like to share how I approach all stages of the process and provide general techniques for creating vector illustrations in Adobe Illustrator. Hopefully, you…

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    Gartner Digital Marketing and Advertising Hype Cycle 2016

    Posted on 9th November 2016Digital Marketing
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    When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting…

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    Snapchat copies two of Instagram’s features, adds World Lenses

    Posted on 9th November 2016Digital Marketing
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    It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August — with the ability to rewind through Stories, which has been possible on Instagram, but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing your phone…

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    Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more

    Posted on 9th November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat copies two of Instagram’s features, adds World LensesNov 8, 2016 by Tim Peterson Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality…

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    Are you optimizing your off-site content?

    Posted on 9th November 2016Digital Marketing
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    In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of SEO,…

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    A Quick Guide For Designing Better Buttons

    Posted on 9th November 2016Web Design
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    Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones to create. In today’s article, we’ll be covering the essential items you need to know in order to create effective controls that improve user experience. If you’d like…

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    Quiz: Are you ready to adopt Account-Based Marketing?

    Posted on 8th November 2016Digital Marketing
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    While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle on their data. With…

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    Successful SEO programs require content that supports the entire buy cycle

    Posted on 8th November 2016Digital Marketing
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    Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic….

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    Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO

    Posted on 8th November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Successful SEO programs require content that supports the entire buy cycleNov 7, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of…

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