Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your…
The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Alexa, can you acquire new customers for marketers?Jan 6, 2017 by Tim Peterson If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to…
In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. No doubt—there’s a lot to learn when it comes to success…
A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for….
AOL introduced a suite of new ad format programs under the umbrella name BrandBuilder at CES in Las Vegas on Thursday. The new programs — Director, Buyer and Beta — included in BrandBuilder serve as the starting point for advertisers based on their campaign goals. The Director program includes a variety of formats aimed at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formatsJan 5, 2017 by Ginny Marvin In addition to brand awareness and direct response programs, the Beta program includes…
Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It’s an important and often under-appreciated skill for designers and other UX professionals to gain. It’s especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous discovery and…
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a…
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do…
