For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard to get qualified leads to our sales team for the lowest cost possible. But the problem is, a successful paid search campaign doesn’t just produce cheap leads — it produces economical sales. The trouble with sales…
Last year, Google began requiring developers to note whether their apps are ad supported. This week, the company has begun rolling out a “Contains ads” label on apps in the Google Play Store. The label appears below the Open button in the same place where the “In-app purchases” label appears when relevant. The screenshot below…
I’ve always been a believer and practitioner of targeted selling strategies, urging sales to focus on their “top 20” accounts versus going after every opportunity. So as account-based marketing (ABM) evolves as a way for marketing to take the same kind of focused, strategic approach, this sales mindset is more important than ever. The challenge…
The 2016 presidential election is the first time since the explosion of social media that there is a two-party race for president. This, in turn, has led to enormous investment in data-driven digital and social media marketing. Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this…
Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the USApr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various…
This Sunday, I’m taking part in my first-ever charity ride to benefit the American Diabetes Association. Over the past week, I’ve been busy fundraising through social media. It’s been eye-opening to discover how hard it can be to turn those likes and retweets into donations. What we really need are donation buttons. Make no mistake….
A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting thousands and possibly affecting millions of web sites — and it’s not being caught because it uses real human visitors. The infected script, dubbed MosQUito since it quietly sucks “traffic away from the infected…
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of…
After spring has started marvelously, this week brought us some snow again. But today, the sun is shining, it’s getting warmer, and nature is flourishing. Inspired by the fresh green of spring, I’d like to announce The Evergreen List. This is a sub-part of my reading list, collecting important links that stay relevant over a…
