Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers are sending fewer emails & getting better open rates [SendGrid]Mar 2, 2017 by Amy Gesenhues SendGrid says email marketers are sending an average of 8.1 emails per month this year,…
Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making…
As web developers, we all approach our work very differently. And even when you take a look at yourself, you’ll notice that the way you do your work does vary all the time. I, for example, have not reported a single bug to a browser vendor in the past year, despite having stumbled over a…
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right…right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers…
Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement to any advertiser around the world through Facebook’s self-serve ad-buying tools as well as Facebook’s advertising API, the company announced on Wednesday. As a result advertisers can now pick up real estate within Instagram’s Stories…
Bloomicon / Shutterstock.com Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. On Tuesday, YouTube debuted a cable TV-style subscription service so that people can pay to stream live and recorded shows from the four broadcast TV networks and roughly three dozen cable networks…
In this ebook, Indusa explores a better way to build martech. Martech companies are their own unique creatures. While they do need to build software like any other SaaS or product company, martech firms also need to navigate the startup world (read: short runways, little to no room for failure, and limited resources) along with…
Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. I will argue that it would be an…
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Reminder] Upcoming webinar — Build Your Ultimate Martech StackFeb 27, 2017 by Digital Marketing Depot It’s not enough to build a martech stack… you’ve got to build the right stack for…
