Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out…
Debunking the misconceptions that may prevent you investing wisely in strategies and resources while creating Social Media Campaigns As many as 72% of all internet users are active on social media, with 936 million daily active users of Facebook worldwide, one billion YouTube users and 270 million active Twitter users. And these figures are only…
With the majority of email now read on smartphones, to be effective, your emails have to stand out from the crowd There are a lot of boxes to tick to design a successful email. It needs to be on brand, it needs to stand out, it needs to work on multiple devices and it needs…
Twitter tweaks timeline to show most engaging Tweets top Importance: (For Marketers using Twitter)Recommended source: Twitter’s blog Twitter has been grappling with a series of problems of late. Falling share price, stagnating user growth and some high profile exits from some of the top brass. It’s looking to re-invigorate itself, and has decided to do…
Photoshop is still a favorite among a lot of web designers, and the right tools make it even more powerful as it already is. To help you boost productivity, save time, and, obviously, nerves, we have picked some valuable Photoshop resources, plugins, and scripts for you. Some of them will speed up routine tasks so…
Cross-browser testing is time-consuming and laborious. This, in turn, makes it expensive and prone to human error… so, naturally, we want to do as little of it as possible. This is not a statement we should be ashamed of. Developers are lazy by nature: adhering to the DRY principle, writing scripts to automate things we’d…
As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on how users will access the content. You can…
Conducting market research is a must for businesses of all sizes For any business, market research is vital for survival and growth. Not only does it allow you to reduce business risks, it also helps to improve the competitive nature of your SME. Market research is the foundation of marketing. As a result, all components…
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year. But, as we’ll see in this post, the most popular social media sites vary a lot…
New report helps prioritise foreign language content for marketing overseas International marketing provides access to vast new markets, and millions of prospective customers. The opportunities are vast, but it is seldom easy. One of the greatest expenses when starting out with an international marketing campaign is converting all of ones content into several different languages,…
