10 ways to segment website visitors using Google Analytics When I work on Ecommerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify potential improvements to site page templates to test. Note that to encourage use of Advanced…
I’ve never been a fan of color theory. I think it’s because I’ve always been a bit hopeless at it. I’d love to be able to sit there, color wheel in hand, and pick out complementary, split-complementary and triad color schemes, impressing all of my friends, family and clients in the process. But the theory…
7 missed customisation actions in Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 10 years ago, I remember just looking at all the reports and thinking “wow, look at all that data”. Like may others I have…
Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks. AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts. One of those tasks is A/B testing, where it can be incredibly difficult to keep track of when all…
Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an…
One of the most popular tools for screen design and illustration in the last couple of years has undoubtedly been Sketch, which became an important part of many designers’ responsive web design and mobile design and prototyping workflows. However, an increasing number of other tools are becoming available. In this article, I will explore the…
The best time to send depends on the content as well as the audience As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with your clients. You create a well-crafted message and simply send them to your recipients. Then,…
Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a…
3 strategies to ensure you are using customer data ethically and effectively If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?” “They” includes everyone from social networks like Facebook and Twitter to Google (and just about…
Although it’s April 1st, and people go all crazy making up jokes and spreading hoaxes, I’m sending out this edition to you without any April fools. Instead, I want to challenge you to put more effort, more thoughts into your code. Instead of blindly following a given path to build the solution with the least…
