Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What link builders really want you to knowJun 21, 2017 by Julie Joyce Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into…
Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead. While waiting for a page to load, the application presents a cartoon image of a person wearing a business…
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websitesJun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist…
Design patterns. An almost mythical phrase that often inspires either awe or resentment. As designers, we tend to think of design patterns as generic off-the-shelf solutions that can be applied to various contexts almost mechanically, often without proper consideration. Navigation? Off-canvas! Deals of the day? Carousel! You get the idea. Sometimes we use these patterns…
The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers. With $100 billion in annual mobile ad spend at stake, someone…
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any…
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Setting up and testing AMP for WordPress: A quick 7-step guideJun 16, 2017 by Stephanie LeVonne Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together…
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of different mobile strategies. The main…
