Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology. In short: Martech is marketing. Bring your big-picture questions about this bold and vital concept to a no holds…
It’s widely accepted by marketers that consumers want increasingly personalized digital experiences. And while there’s considerable survey data that appears to support that general proposition, the truth is more situational and nuanced. Resisting personalization. A new survey of 1,100 U.S. adults in March, conducted by the Advertising Research Foundation (ARF) appears to fly in the…
The (Upcoming) WordPress Renaissance The (Upcoming) WordPress Renaissance Leonardo Losoviz 2019-08-15T13:00:59+02:00 2019-08-15T12:36:08+00:00 It has been 8 months since Gutenberg was launched as the default content editor in WordPress. Depending who you ask, you may hear that Gutenberg is the worst or the best thing that has happened to WordPress (or anything in between). But something…
Movie Poster Designs To Inspire Your PWA Hero Images Movie Poster Designs To Inspire Your PWA Hero Images Suzanne Scacca 2019-08-13T15:00:59+02:00 2019-08-14T12:36:06+00:00 I visited the Fandango website last weekend, hoping to find something that would give me an excuse to spend a couple of hours inside an air-conditioned movie theater. This is what first caught…
Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among some brands. A new survey from the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) shows why brands should be nervous about their content appearing beside questionable or offensive content. Reduce their purchase or…
Smashing TV Interviews: The Mozilla View Source Line-Up Smashing TV Interviews: The Mozilla View Source Line-Up Rachel Andrew 2019-08-14T10:30:59+02:00 2019-08-14T12:36:06+00:00 Smashing TV has been working with our friends over at Mozilla to bring you content from their upcoming View Source conference in Amsterdam. We’re really excited about the event that they are putting together. Here…
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This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on WhatsApp, for the most part, are well aware the platforms are owned by Facebook, but whether or not users know this detail is up for debate. This is likely to change…
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo. Automattic Inc., the company behind the popular web development platform WordPress, has agreed to purchase Tumblr for an undisclosed amount, according to The Wall Street Journal, and will add Tumblr’s approximate 200…
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