In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can see the pace of change is pretty spectacular. This website from 1998 was informative, but not very attractive or easy to use: Modern websites not only look much…
Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and…
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great…
How To Turn Your Users Into Advocates How To Turn Your Users Into Advocates Nick Babich 2018-06-12T12:15:44+02:00 2018-06-12T12:31:55+00:00 (This article is kindly sponsored by Adobe.) As businesses become more consumer-oriented, competition grows fiercer. Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. A significant number…
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of…
Once Upon A Time: Using Story Structure For Better Engagement Once Upon A Time: Using Story Structure For Better Engagement John Rhea 2018-06-11T14:00:52+02:00 2018-06-11T12:18:08+00:00 Stories form the connective tissue of our lives. They’re our experiences, our memories, and our entertainment. They have rhythms and structures that keep us engaged. In this article, we’ll look at…
The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ask the #SMXperts series — Advanced audience targeting Jun 8, 2018 by Debra Mastaler In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 tips for overcoming content production obstacles Jun 7, 2018 by Rachel Lindteigen The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this…
If you’re keeping a list of Facebook apologies for 2018, you can now add “apologizes for accidentally setting 14 million users privacy status to public without their knowledge” to your list. From May 18 to May 22, Facebook accidentally changed the privacy setting for status updates for 14 million users to public from whatever previous…
