For most advertisers, the process for placing bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive Search…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Take your paid search campaigns to the next levelOct 18, 2016 by Digital Marketing Depot For most advertisers, the process used to place bids has remained largely the same for the…
In what could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion acquisition of the company by Verizon. The widely…
Many apps today, such as Google Now, Spotify and Amazon, make assumptions about user preferences based on personal data. They may even use this information to make decisions on our behalf, without any direct input from us. For example, Facebook tailors your news feed and Amazon recommends products — both hiding “irrelevant” information and only…
We’re growing! Marketing Land has a new sibling with today’s launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech,” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether…
DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to enable marketers to optimize their display campaigns to drive more calls and to identify audiences more likely to convert over the phone. Calls have documented importance in high-consideration categories like home services…
Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting. London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and political clients…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: If you’re in the U.S., this marketing data company has a psychology profile on youOct 17, 2016 by Barry Levine Cambridge Analytica is transitioning from defense and political clients into the…
Whether or not you celebrate Halloween, there is something magical about that special spooky day, surrounded by mystery, horror, scare and trick-or-treat candies for kids and adults alike. In this post, we celebrate the creative side of Halloween with those of you who are also planning to celebrate with friends. The post features artists around…
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside…
