As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on how users will access the content. You can…
Conducting market research is a must for businesses of all sizes For any business, market research is vital for survival and growth. Not only does it allow you to reduce business risks, it also helps to improve the competitive nature of your SME. Market research is the foundation of marketing. As a result, all components…
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year. But, as we’ll see in this post, the most popular social media sites vary a lot…
New report helps prioritise foreign language content for marketing overseas International marketing provides access to vast new markets, and millions of prospective customers. The opportunities are vast, but it is seldom easy. One of the greatest expenses when starting out with an international marketing campaign is converting all of ones content into several different languages,…
The Hypertext Transfer Protocol (HTTP) is the protocol that governs the connection between your server and the browsers of your website’s visitors. For the first time since 1999, we have a new version of this protocol, and it promises far faster websites for everyone. In this article, we’ll look at the basics of HTTP/2 as…
Dark Social can be a sinister force that wrecks your budgeting models, unless you account for it You may or may not have heard of ‘dark social’, but I can guarantee if you use social media, you will have created ‘dark social’ visits. That is, if you have ever seen an interesting news story and…
Your menus may be letting you down. Here’s how to perfect them When businesses are looking to understand why their websites aren’t performing effectively or reviewing options to convert more visitors as part of a CRO programme, they should take a hard look at the different types of navigation they are providing. If some visitors…
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail sales according to Emarketer. That’s a…
In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand-new news aggregation and discovery platform called Apple News. Four months later, it was Google’s turn…
Use this simple calendar for retailers to ensure you don’t miss any of the key dates for your ecommerce site this year One of the most important aspects in any e-retailer’s strategy is to adapt your marketing plan and website content in accordance with different e-commerce events. Dates for events such as Christmas and Valentine’s…
