Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customersSep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to…
Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by the NFL on Friday that counted a view once the broadcast had played 100% in-view for at least three seconds. Like the livestream’s viewing experience, the viewership figure is fine but not outstanding….
Two years ago, California signed into law what was popularly called the “Yelp bill.” It prohibited use of “non-disparagement” clauses in consumer contracts. Now, Congress appears on the cusp doing something similar. Earlier this week, the US House of Representatives passed the Consumer Review Fairness Act (HR 5111). Like the California law, it prevents businesses…
You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version of its product line that signals its full emergence as “an experimentation platform” for any connected device, in any channel. The new product line is called Optimizely X. It includes enhancements…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and even…
Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers what a fraud score…
Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest. The new Promote button will quickly pull up the information from a pin and give brands everything they’ll need to advertise in a…
Amazon is aiming to make buying the Echo Dot a no-brainer by cutting the price nearly in half and offering additional discounts for bulk orders. The Dot, a smaller version of the original Amazon Echo that carries most of the same features and technology, launched in March at $90. Amazon pitched it as a complement…
B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and comparisons recommended steps for evaluating Visit Digital Marketing Depot to download…
Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals for web and mobile apps to be readily assembled via the use of drag-and-drop functional components, like…
