Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 surprising paid-search insights to help you win the holidaysNov 9, 2017 by Christi Olson The holiday season is crucial to many paid search advertisers, so how can you make the…
(This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram removes 24-hour recency requirement for photos, videos posted to StoriesNov 8, 2017 by Tim Peterson Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post…
During the past year, the number of Americans getting at least a portion of their news from social media sites has increased from 62 percent in 2016 to 67 percent in 2017. The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media…
When a user of your application has forgotten their password, it can and should be reset securely. To accomplish a secure password reset, I will demonstrate how to use JSON Web Tokens (JWT) to generate a URL-safe token. The JWT contains encoded information about the user and a signature that, when decoded, is validated to…
Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO ranking factors for 4 business verticals and what they mean for local businessesNov 7, 2017 by Wesley Young As organic search becomes ever more targeted, SEO is evolving in ways…
Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. Advertisers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 tips to ramp up your holiday advertisingNov 6, 2017 by Mona Elesseily Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the…
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while…
