The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a…
Earlier this afternoon Apple reported its fiscal 2016 third quarter results. The company had quarterly revenue of $42.4 billion, which was down 15 percent year-over-year but beat financial analyst consensus estimates. Revenue a year ago was $49.6 billion. Gross margin was down year over year partly because of the apparent popularity of the lower-cost iPhone…
Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company launched chatbot integration with its consumer app, enabling enrolled local businesses to answer common customer questions and provide information via an automated assistant. The company refers to the new chatbot functionality as an “AI…
Released in March this year, Adobe Experience Design is a new all-in-one tool that lets you design and prototype websites and mobile apps. for websites and mobile apps. XD is still in beta and available for Mac with a Windows version on track for a release later in 2016. It is bound to provide a…
Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big deal that Pinterest has snagged Snapchat’s head of quantitative ads research, Gunnard Johnson, four months after the ad measurement vet had joined the white-hot messaging app. Pinterest has hired Johnson…
Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1-2 November in London. The MarTech agenda features case studies from brands and agencies innovating…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & moreJul 25, 2016 by Matt McGee In our latest show, we talk about Google’s delayed implementation of the payday loans…
When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished newspaper into the digital age. To help accomplish that aim, Bezos gave a specific mission to Jarrod Dicker, who joined the newspaper in September of last year as head of ad…
On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is…
ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have impressed upon the overall perception of e-business. This year’s report culled data from nearly 70,000 customers across 300 companies in 43 industries and 10 economic sectors to determine, on a scale from 0 to 100,…
