Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad format to Instagram, the photo-and-video app has started testing Canvas ads within people’s Stories feeds, an Instagram spokesperson confirmed. “We are beginning to test an integration of Canvas with ads…
We should always look for opportunities to grow and improve. Retrospectives and reflections allow you to codify what you’ve learned from experience, to document mistakes and avoid future ones, and to increase your potential to grow in the future. Agile methodologies typically include time for retrospectives throughout a project. Regardless of your methodology, all teams…
Let’s start with the good news. The US internet ad industry grew 21.8 percent (from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news: Google and Facebook account for almost all of that growth, and when other big names like Amazon, Snapchat and…
Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to…
Layout on the web has always been tricky, but with CSS Grid being now supported in all major browsers, most of the hacks that helped to achieve complex layouts have become obsolete. Firefox even has a CSS Grid Inspector built in, so that there’s nothing to hold you back from making even the most challenging…
Recently, there has been a proliferation of virtual reality (VR) web browsers and VR capabilities added to traditional browsers. In this article, we’ll look at the state of browsers in VR and the state of VR on the web via the WebVR APIs. The web community has experimented with VR before, with VRML, but now…
Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not…
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early…
The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why microsites aren’t always ideal for SEOSep 1, 2017 by Janet Driscoll Miller Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for…
