SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would…
Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on…
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: It’s not too late to maximize your Google Shopping in time for the holidaysOct 31, 2016 by Digital Marketing Depot Whether you’re a beginner or a paid search pro, it’s not…
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there. Spend roughly doubled in the initial weeks…
For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm update, designed to combat web spam, would impact three percent of queries. More recently, we’ve witnessed frustration on the part of penalized website owners at having to wait over a year for…
Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you make an effort to provide something for everyone: food and drink options, fun activities that everyone can participate in. And you’ll even plan who sits at which table. ABM is about…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ABM brings the right guests to the party; marketing automation keeps them engagedOct 28, 2016 by Jeffrey L. Cohen What is account-based marketing (AMB), and how is it used? Columnist Jeffrey…
LinkedIn released its Q3 2016 earnings report, showing a 23 percent year-over-year increase for the quarter with $960 million in revenue. According to the announcement, the site grew its member-base by 18 percent year-over-year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in Q3, and that…
Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless headlines you may have read today. Those often confusing, misleading or downright incorrect headlines came out of a ProPublica story today pointing out that Facebook allows for “Ethnic Affinity” targeting. The article gives the impression…
