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    5 A/B testing resolutions you should embrace in 2017

    Posted on 8th February 2017Digital Marketing
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    A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple…

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    Getting Started With VR Interface Design

    Posted on 7th February 2017Web Design
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    The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. Taking your first steps into VR as a UX or UI designer can be daunting….

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    When should advertisers consider pausing Google Local Inventory Ads?

    Posted on 7th February 2017Digital Marketing
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    In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining…

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    Marketing Day: Super Bowl LI ad video views, social activity & more

    Posted on 7th February 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: When should advertisers consider pausing Google Local Inventory Ads?Feb 6, 2017 by Andy Taylor Retailers that sell online and in-store need to balance where to send users in their paid search…

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    HTML APIs: What They Are And How To Design A Good One

    Posted on 7th February 2017Web Design
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    As JavaScript developers, we often forget that not everyone has the same knowledge as us. It’s called the curse of knowledge: When we’re an expert on something, we cannot remember how confused we felt as newbies. We overestimate what people will find easy. Therefore, we think that requiring a bunch of JavaScript to initialize or…

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    Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

    Posted on 6th February 2017Digital Marketing
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    We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. Our coverage kicks off at 6:00 PM ET with a live blog where industry luminaries Kerry Curran of Catalyst/GroupM, James…

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    #HashtagBowl Live Blog: All The Super Bowl 51 Advertising Action In Real Time

    Posted on 6th February 2017Digital Marketing

    Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads! Check out the full write-up of our tally of social media and other online calls-to-action and stay tuned to Marketing Land in the coming days. We’ll have many…

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    Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

    Posted on 6th February 2017Digital Marketing
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    Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often. The statistics are from…

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    Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz

    Posted on 6th February 2017Digital Marketing
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    During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away from the country’s politically charged zeitgeist, brands like 84 Lumber, Anheuser-Busch and Audi aired commercials that seized on it. Building supply company 84 Lumber produced a 90-second spot titled “The Journey Begins” that chronicled…

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    FTC issues report and guidelines on cross-device tracking

    Posted on 4th February 2017Digital Marketing
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    Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission’s (FTC’s) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held…

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