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    Twitter release new ad product: First view [@SmartInsights Alert]

    Posted on 10th February 2016Digital Marketing
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    First view lets brands get their video seen on Twitter Importance: (For big brands advertising on Twitter )Recommended source: Twitter blog Yesterday Twitter announced the release of a new ad product which opens up Twitter’s most valuable real-estate for brands to get their message across. Called First view, it allows brands to pay to have…

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    Building A First-Class App That Leverages Your Website: A Case Study

    Posted on 10th February 2016Web Design
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    Mark Zuckerberg once said, “The biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, long term, really excited about it.” And who wouldn’t be excited by the prospect of a single code…

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    How effective is Content Marketing in 2016?

    Posted on 9th February 2016Digital Marketing
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    Please complete our survey on Content Marketing in Europe and receive a free copy of the research report In recent years, Content Marketing has been rated my marketers as one of the most effective marketing techniques. Indeed, our informal poll of Smart Insights readers asking about current digital marketing trends has shown that in 2013,…

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    How to Avoid the ‘Autopilot’ Trap of Affiliate Marketing

    Posted on 9th February 2016Digital Marketing
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    Affiliate marketing needs to be run effectively to get the best results. Don’t leave it on the back-burner. Affiliate marketing inherently involves using middlemen — affiliates — to help bring in customers or drive conversions. This automated online marketing comes with many positives: a marketplace of affiliates seeking you out, automatic approval of affiliates based…

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    Why Programmatic advertising is essential to reach the modern consumer

    Posted on 9th February 2016Digital Marketing
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    5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring advertising they feel is no longer a utility, but an irritation. While the always-on phenomenon…

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    Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

    Posted on 9th February 2016Web Design
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    The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels. I remember the dilemma while writing specifications:…

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    Freebie: Home Appliance And Real Estate Icons (72 Icons, AI, CSH, EPS, SVG, Webfont, Sketch)

    Posted on 8th February 2016Web Design
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    When it comes to web projects, real estate and home appliances go well together, so today we’re happy to release a lovely free icon set with 72 related icons. The set includes icons in 4 sizes and in 8 formats: AI, CSH, EPS, SVG, PDF, PNG, Sketch and Webfont. The icon set is free to…

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    What Your Generic Button Copy Says About You (And How to Fix It)

    Posted on 8th February 2016Digital Marketing
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    How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you skip this one detail, you create a very bad impression with your audience. By settling…

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    Hardware Hacking With JavaScript

    Posted on 8th February 2016Web Design
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    The Internet of Things (IoT) has enabled the Internet to reach beyond the browser. Made up of electronically networked devices, these “things” are able to interact with the physical world via sensors that feed data they capture back into their ecosystems. Currently, these devices are mostly products, designed with a specific purpose in mind, a…

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    5 digital marketing trends transforming the travel industry

    Posted on 8th February 2016Digital Marketing
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    Digital has transformed the travel industry. Here we look at 5 ‘megatrends’ 20 years ago the US was still home to 34,000 travel retail locations, now the number is 13,000 according to CNN. Today, 60% of leisure and 41% of business travellers are making travel arrangements via the internet, and the travel industry has completely…

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