The crème de la crème of 2015’s digital marketing advice 2015 has been a busy year for digital marketers, as I’m sure anyone working in the industry will agree. There have been plenty of major changes by the top digital marketing platforms. Facebook throttled its organic reach but created lots of new features for business…
What is the difference between a web page and a web application? Though we tend to identify documents with reading and applications with interaction, most web-based applications are of the blended variety: Users can consume information and perform tasks in the same place. Regardless, the way we approach building web applications usually dispenses with some…
EU data law will be much stricter while the ICO is to hold brand owners directly responsible for agency behavior The latest reports on negotiations of the forthcoming EU data law strongly indicates bigger challenges lie ahead than was previously thought in becoming compliant, plus there is likely to be a loss of key practices….
Product content driving visual commerce There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings. Until recently, product images were just considered assets, and the quality…
Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system. But often B2B organisations are not…
Making a brand meaningful According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. Marketing landscape is continuously changing and digital technology is developing faster than ever. It comes as no surprise,…
It’s Christmas time, and we’re happy to release a brand-new freebie today, just for you! A set of 110 Christmas icons and illustrations that you can you use for sending your Christmas greetings and for any commercial projects. The set has been designed by Anastasia Kolisnichenko, from Minsk, Belarus, and released for free for Smashing…
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…
How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience what you have to offer. A study by Regalix showed that 54% of B2B marketers…
I am a user experience designer. But you wouldn’t recognize me as one. I don’t often use Photoshop, Skitch or any other graphics package. You will rarely find me designing hero banners or carousels. I don’t even find myself wireframing much these days. Even so, I do design the experiences of users. I don’t sound…
