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    What is Predictive Intelligence and how it’s set to change marketing in 2016

    Posted on 11th February 2016Digital Marketing
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    Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we’re seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and for some very good reasons, which we will discuss in a lot more detail in…

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    Smashing Mystery Resolved: New York Pizza, Jules Verne and 28 Hong Kong Street

    Posted on 10th February 2016Web Design
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    Guess what: those tricky mystery riddles are never easy to design. The idea has to be evaluated and brought into life, just to be crashed by painful user tests and then adjusted over and over again until it’s easy enough to solve — but difficult enough to not solve fast. When we started out with…

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    Mobile and programmatic advertising trends for 2016

    Posted on 10th February 2016Digital Marketing
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    Reviewing the Mobile ad landscape and the future of programmatic advertising Simon Swan’s Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at mobile advertising technology platform and is a co-founder of Hatch London, an agency that…

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    Twitter release new ad product: First view [@SmartInsights Alert]

    Posted on 10th February 2016Digital Marketing
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    First view lets brands get their video seen on Twitter Importance: (For big brands advertising on Twitter )Recommended source: Twitter blog Yesterday Twitter announced the release of a new ad product which opens up Twitter’s most valuable real-estate for brands to get their message across. Called First view, it allows brands to pay to have…

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    Building A First-Class App That Leverages Your Website: A Case Study

    Posted on 10th February 2016Web Design
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    Mark Zuckerberg once said, “The biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, long term, really excited about it.” And who wouldn’t be excited by the prospect of a single code…

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    How effective is Content Marketing in 2016?

    Posted on 9th February 2016Digital Marketing
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    Please complete our survey on Content Marketing in Europe and receive a free copy of the research report In recent years, Content Marketing has been rated my marketers as one of the most effective marketing techniques. Indeed, our informal poll of Smart Insights readers asking about current digital marketing trends has shown that in 2013,…

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    How to Avoid the ‘Autopilot’ Trap of Affiliate Marketing

    Posted on 9th February 2016Digital Marketing
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    Affiliate marketing needs to be run effectively to get the best results. Don’t leave it on the back-burner. Affiliate marketing inherently involves using middlemen — affiliates — to help bring in customers or drive conversions. This automated online marketing comes with many positives: a marketplace of affiliates seeking you out, automatic approval of affiliates based…

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    Why Programmatic advertising is essential to reach the modern consumer

    Posted on 9th February 2016Digital Marketing
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    5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring advertising they feel is no longer a utility, but an irritation. While the always-on phenomenon…

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    Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

    Posted on 9th February 2016Web Design
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    The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels. I remember the dilemma while writing specifications:…

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    Freebie: Home Appliance And Real Estate Icons (72 Icons, AI, CSH, EPS, SVG, Webfont, Sketch)

    Posted on 8th February 2016Web Design
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    When it comes to web projects, real estate and home appliances go well together, so today we’re happy to release a lovely free icon set with 72 related icons. The set includes icons in 4 sizes and in 8 formats: AI, CSH, EPS, SVG, PDF, PNG, Sketch and Webfont. The icon set is free to…

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