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    Choosing the right local marketing automation software for your business

    Posted on 4th November 2016Digital Marketing
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    Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…

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    Election 2016: Donald Trump and Hillary Clinton are failing at mobile

    Posted on 4th November 2016Digital Marketing
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    Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across the country, buy millions of dollars’ worth of ad space and pack arenas full of their most fervent believers — all tactics to capture the highest number of eyeballs at the…

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    5 ingredients for writing the perfect expanded text ad

    Posted on 4th November 2016Digital Marketing
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    If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating legacy ads from late October 2016 to the end of January 2017? A recent conversation I had with a Google product manager explained it pretty well. To start: quality matters. When expanded…

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    Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings

    Posted on 4th November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ingredients for writing the perfect expanded text adNov 3, 2016 by Frederick Vallaeys Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study…

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    Web Development Reading List #157: FlyWeb, Lying Charts, And Feedback Without Context

    Posted on 4th November 2016Web Design
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    We all have visions and dreams. Whether it’s about our personal lives, our work, or about complex concepts that target issues which are hard to grasp. The important thing is to listen to your ideas, to write them down, and, if they wake strong feelings, to pursue them. It can be easy to achieve this,…

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    Google creates its own antitrust woes with poor communication over search listings

    Posted on 3rd November 2016Digital Marketing
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    Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even Proton doesn’t seem to believe that. But the case highlights how Google’s problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds. What happened with Proton…

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    MarTech Landscape: What is a Customer Data Platform?

    Posted on 3rd November 2016Digital Marketing
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    Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says, most tools don’t, which is why he initiated in…

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    Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing

    Posted on 3rd November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Landscape: What is a Customer Data Platform?Nov 2, 2016 by Barry Levine This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer. Google creates…

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    Facebook’s Q3 2016 earnings report in 7 charts

    Posted on 3rd November 2016Digital Marketing
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    Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use Facebook… … especially on their phones… … which has convinced advertisers that Facebook’s mobile audience is really valuable… … making each member of Facebook’s audience increasingly more valuable……

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    Facebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feed

    Posted on 3rd November 2016Digital Marketing
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    A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016, during the company’s Q2 2016 earnings call, Facebook CFO David Wehner said that the number of ads Facebook can stuff in each user’s face — or, Facebook’s “ad load” — would top out…

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