Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors…
Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution…
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality…
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As…
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of…
Reasons Your Mobile App Retention Rate Might Be So Low Reasons Your Mobile App Retention Rate Might Be So Low Suzanne Scacca 2018-10-18T14:00:01+02:00 2018-10-18T12:41:47+00:00 In business, there’s a lot of talk about generating customer loyalty and retaining the business of good customers. Mobile apps aren’t all that different when you think about it. While the…
Photoshop Workflows And Shortcuts For Digital Artists Photoshop Workflows And Shortcuts For Digital Artists Yoanna Victorova 2018-10-16T15:30:51+02:00 2018-10-17T12:19:27+00:00 Adobe Photoshop plays a role in almost every digital creator’s life. Photoshop is what many digital artists, photographers, graphic designers, and even some web developers have in common. The tool is so flexible that often you can…
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To…
Live Accessibility And Performance Audits At SmashingConf Toronto Live Accessibility And Performance Audits At SmashingConf Toronto Markus Seyfferth 2018-10-17T13:20:35+02:00 2018-10-17T12:19:27+00:00 Earlier this year, many of your favorite speakers were featured at SmashingConf Toronto, however, things were quite different this time. The speakers had been asked to present without slides. It was interesting to see the…
On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled…
