Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any…
Monthly Web Development Update 10/2018: The Hurricane Web, End-To-End-Integrity, And RAIL Monthly Web Development Update 10/2018: The Hurricane Web, End-To-End-Integrity, And RAIL Anselm Hannemann 2018-10-19T15:19:58+02:00 2018-10-20T12:35:09+00:00 With the latest studies and official reports out this week, it seems that to avoid an irreversible climate change on Planet Earth, we need to act drastically within the…
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by…
Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors…
Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution…
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality…
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As…
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of…
Reasons Your Mobile App Retention Rate Might Be So Low Reasons Your Mobile App Retention Rate Might Be So Low Suzanne Scacca 2018-10-18T14:00:01+02:00 2018-10-18T12:41:47+00:00 In business, there’s a lot of talk about generating customer loyalty and retaining the business of good customers. Mobile apps aren’t all that different when you think about it. While the…
Photoshop Workflows And Shortcuts For Digital Artists Photoshop Workflows And Shortcuts For Digital Artists Yoanna Victorova 2018-10-16T15:30:51+02:00 2018-10-17T12:19:27+00:00 Adobe Photoshop plays a role in almost every digital creator’s life. Photoshop is what many digital artists, photographers, graphic designers, and even some web developers have in common. The tool is so flexible that often you can…
