If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize…
The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging…
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Monthly Web Development Update 9/2019: Embracing Basic And Why Simple Is Hard Monthly Web Development Update 9/2019: Embracing Basic And Why Simple Is Hard Anselm Hannemann 2019-09-13T13:17:00+02:00 2019-09-13T12:34:38+00:00 Editor’s note: Please note that this is the last Monthly Web Development Update in the series. You can still follow the Web Development Reading List on Anselm’s…
“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up…
Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer Journey…
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A Re-Introduction To Destructuring Assignment A Re-Introduction To Destructuring Assignment Laurie Barth 2019-09-12T14:00:59+02:00 2019-09-12T12:36:40+00:00 If you write JavaScript you’re likely familiar with ES2015 and all the new language standards that were introduced. One such standard that has seen incredible popularity is destructuring assignment. The ability to “dive into” an array or object and reference something…
Facebook’s Account Kit for app developers is being deprecated in March 2020. Facebook is ending its Account Kit function next year, a feature developers could integrate into their apps to allow users to register and log into an app using either their phone number or email address without having to enter a password. Access to…
Moving Your JavaScript Development To Bash On Windows Moving Your JavaScript Development To Bash On Windows Burke Holland 2019-09-11T12:30:59+02:00 2019-09-11T12:35:08+00:00 I’m one of those people who can’t live without their Bash terminal. This sole fact has made it difficult for me to do frontend work on Windows. I work at Microsoft and I’m on a…
