Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the…
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Beneath The Autumn Leaves (October 2019 Wallpapers Edition) Beneath The Autumn Leaves (October 2019 Wallpapers Edition) Cosima Mielke 2019-09-30T13:42:00+02:00 2019-09-30T12:36:10+00:00 Misty mornings, pumpkins, leaves shining in bright red, yellow, and orange hues — these are just some of the things about October that inspired artists and designers to participate in this month’s wallpapers challenge. The…
It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an integral part of running a…
SmashingConf 2020 – San Francisco, Freiburg, New York And Austin SmashingConf 2020 – San Francisco, Freiburg, New York And Austin Rachel Andrew 2019-09-27T17:00:00+02:00 2019-09-28T12:35:11+00:00 We’ve been running SmashingConf since 2012, when we held our very first conference in Freiburg, Germany. Since then, we’ve continued to experiment and improve on our conference experience. Our aim is…
Amazon’s Alexa-enabled smart ring Echo Loop, (via Amazon) Earlier this week Amazon introduced new Echo and Alexa-powered devices at its Devices & Services Event in Seattle. They include a new Echo and Echo Dot, a new smart display a high-end Echo speaker, Alex-powered ear buds, a smart ring, smart glasses and several others. Most interesting…
Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving. But here’s the catch: With…
Author Charlene Li during her keynote at MarTech East in Boston on Sept. 17. As many are aware, one of Gretsky’s keys to his phenomenal hockey success was skating to where the puck was going to be rather than where it currently was. Charlene Li found the very same is true of companies that successfully…
Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story Ads, according to a recent report from Wibbitz. The online video editing platform surveyed 1,000 consumers in the U.S., UK and France to get a broad overview of user behavior on the platform. Of the 1,000 people…
Frankenstein Migration: Framework-Agnostic Approach (Part 2) Frankenstein Migration: Framework-Agnostic Approach (Part 2) Denys Mishunov 2019-09-27T12:00:59+02:00 2019-09-27T12:35:14+00:00 In this article, we’ll be putting all the theory to the test by performing step-by-step migration of an application, following the recommendations from the previous part. To make things straightforward, reduce uncertainties, unknowns, and unnecessary guessing, for the practical…
