It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these trends continue to turn the media world upside down. Exhibit A: the sales organizations of…
Which Is Best: A Loyalty Program PWA or Mobile App? Which Is Best: A Loyalty Program PWA or Mobile App? Suzanne Scacca 2019-08-05T14:00:00+02:00 2019-08-06T12:36:22+00:00 Customer loyalty is a critical component in the success of any business. In some cases, loyalty can be earned by providing a high-quality service and dedicated support. In other cases, customers…
Microsoft has acquired vendor marketing platform PromoteIQ. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites to generate visibility and revenue from those sites. The company offers analytics dashboards both retailers and advertisers to track campaign performance. Sponsored product ads bought through PromoteIQ appear…
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Writing Modes And CSS Layout Writing Modes And CSS Layout Rachel Andrew 2019-08-06T14:00:00+02:00 2019-08-06T12:36:22+00:00 In this article I am going to take a look at the CSS writing-mode property. However this is not an article about the practical or creative application of this property. Instead, I want to demonstrate why understanding writing modes is so…
Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian Craigslist” – a term he used to explain why the site underwent a major overhaul last year, rebuilding the platform from the ground up. “The desktop website has not meaningfully changed in…
Pinterest has released its second earnings report since going public in April, generating $261 million in revenue during the second quarter of this year — up 62% year-over-year, and nearly $60 million more than it earned during the first quarter of 2019. Of the $261 million it earned, $238 million came from the U.S. The…
Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be large, interactive pieces. For John Deere, content marketing took the form of a print magazine all the way back in the 1800s! Regardless of…
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns,…
Making Peace With The Feast Or Famine Of Freelancing Making Peace With The Feast Or Famine Of Freelancing Liz Elcoate 2019-08-02T14:00:59+02:00 2019-08-02T12:34:49+00:00 It’s embarrassing to admit — particularly as I host a podcast about this very subject — but I dramatically dropped the ball when it came to booking in projects for this past spring….
