Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor Feb 6, 2019 by Robin Kurzer The company shared the news with its Q4 2018 earnings, which showed a profit for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Prepare to say goodbye to Facebook ad set budgetsFeb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September. Digital agencies are hiring, focusing…
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a…
How To Architect A Complex Web Table How To Architect A Complex Web Table Slava Shestopalov 2019-02-06T13:00:00+01:00 2019-02-06T12:04:36+00:00 Imagine you design a system for data researchers. Or an application for energy management. Or a dashboard for corn traders. Maybe you’re designing something like that right now. In all the mentioned cases, people will expect tables….
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should…
iOS Performance Tricks To Make Your App Feel More Performant iOS Performance Tricks To Make Your App Feel More Performant Axel Kee 2019-02-05T13:00:00+01:00 2019-02-05T12:30:43+00:00 Although modern iOS hardware is powerful enough to handle many intensive and complex tasks, the device could still feel unresponsive if you are not careful about how your app performs. In…
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros…
A Guide To CSS Support In Browsers A Guide To CSS Support In Browsers Rachel Andrew 2019-02-04T12:00:00+01:00 2019-02-04T12:05:23+00:00 We will never live in a world where everyone viewing our sites has an identical browser and browser version, just as we will never live in a world where everyone has the same size screen and resolution….
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. 3 types…
