The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your…
Sending Emails Asynchronously Through AWS SES Sending Emails Asynchronously Through AWS SES Leonardo Losoviz 2018-11-13T14:30:53+01:00 2018-11-14T10:02:42+00:00 Most applications send emails to communicate with their users. Transactional emails are those triggered by the user’s interaction with the application, such as when welcoming a new user after registering in the site, giving the user a link to…
You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, many consumers have been starting their shopping well ahead of the unofficial Black Friday kick off to the shopping season. The retail weekend bracketed by Black Friday and Cyber Monday…
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of…
Using Visual Composer Website Builder To Create WordPress Websites Using Visual Composer Website Builder To Create WordPress Websites Nick Babich 2018-11-12T12:55:03+01:00 2018-11-13T09:38:54+00:00 (This is a sponsored article.) WordPress has changed the way we make websites and millions of people use it to create websites today. But this tool has a few significant limitations — it…
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this…
Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past ten years working on these issues, from helping to found the IAB’s Quality Assurance Guidelines which was the basis for The Trustworthy Accountability Group (TAG) to running…
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing…
CSS Frameworks Or CSS Grid: What Should I Use For My Project? CSS Frameworks Or CSS Grid: What Should I Use For My Project? Rachel Andrew 2018-11-09T12:30:30+02:00 2018-11-09T17:55:33+00:00 Among the questions I am most frequently asked is some variety of the question, “Should I use CSS Grid or Bootstrap?” In this article, I will take…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Hooked on a feeling: The forgotten factor in online advertising Nov 9, 2018 by Jacqui Wallis We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should…
