The past few months have been challenging for me. I have taken on a host of new responsibilities at work and juggling that added workload has proven to be difficult. Like many web professionals, my first instinct was to work longer hours – to come in to the office early, stay late, and to give…
Demystifying personalization for retail e-commerce – examples of the three ways to do it Personalization is either ‘freaking people out’ or enchanting them. It’s scary for people who believe that it may freak out their website’s visitors. But it’s blissful for those who believe that it will provide an incredible experience for them and the…
Product teams in startups and mid-sized and large companies are all implementing usability testing and prototyping as a way to de-risk product development. As the focus shifts from engineering to prototyping, it is becoming increasingly important for anyone who creates prototypes to understand the differences between a prototype and a product build. By optimizing the…
Marketers need to learn how to master data science to stay ahead Twenty years ago, marketing was a whole different ballgame. You’d buy a magazine ad or a billboard and hope for results. Today, marketing looks much more like a science; it’s data-driven, precise, and numerically grounded. For example, it’s possible to know how many…
9 Key Content Types For Your Ecommerce Site With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to…
Evaluating technology options for innovation in marketing – do you know your hype cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organisation. In this post. we compare different examples of Gartner’s well established Hype…
The crème de la crème of 2015’s digital marketing advice 2015 has been a busy year for digital marketers, as I’m sure anyone working in the industry will agree. There have been plenty of major changes by the top digital marketing platforms. Facebook throttled its organic reach but created lots of new features for business…
What is the difference between a web page and a web application? Though we tend to identify documents with reading and applications with interaction, most web-based applications are of the blended variety: Users can consume information and perform tasks in the same place. Regardless, the way we approach building web applications usually dispenses with some…
EU data law will be much stricter while the ICO is to hold brand owners directly responsible for agency behavior The latest reports on negotiations of the forthcoming EU data law strongly indicates bigger challenges lie ahead than was previously thought in becoming compliant, plus there is likely to be a loss of key practices….
Product content driving visual commerce There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings. Until recently, product images were just considered assets, and the quality…
