There’s an old maxim in management science: “If you can measure it, you can improve it.” This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your marketing efforts are actually successful or not. To fully measure the success of your content marketing, you need metrics…
Illustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The Cologne, Germany-based company has announced a new project with content-funding tool Flattr, headquartered in Sweden. Called Flattr Plus, it will be an browser extension that automatically pays for web content visited by its users….
Last month, the in-home fitness cycle brand Peloton named Lori Tauber Marcus its Chief Marketing Officer. In her new role, Marcus will drive Peloton’s global marketing organization, and build the company’s global brand. One of Marcus’ first initiatives as CMO is the launch of a new ad campaign that will span TV, print and digital…
From a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience analytics platform for app and website publishers. Now, the company is launching a way to use the analytics for making money, by enabling the targeting of personalized native ads and sponsored content based on NativeAI’s tracking of…
“Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing. “Why would we continue to pay…
With the company’s future on unsteady ground, Yahoo’s 2016 NewFronts event took a sharp turn since last year, only opened to brand partners and advertisers. In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said it was “doubling-down” on video programming, narrowing its focus to…
Music plays an important part in all cultures and comes in many forms. It’s a great way to stimulate our thinking and our creativity, and music instruments often even support therapy and healing. Designed by the team behind IconCrafts, this music instrument icon set is dedicated to all music lovers. It consists of 39 carefully…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: EverString now lets marketers create their own “lookalike” segmentsMay 4, 2016 by Barry Levine Predictive marketing firm says “no one else is offering this level of self-service.” Lost in translation: What…
One of Periscope’s most requested features is now available to all users with the simple addition of a hashtag in the title of any live broadcast. CEO and co-founder Kayvon Beykpour explained in a live broadcast late Wednesday that users who want to save their videos can do so by simply including #save in the…
It used to be that if you were doing online video, you were doing YouTube and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it’s no longer the only one around. Facebook is regularly touting the growth of video watching among its users, and the company has launched…
