If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like…
A CFP, or Call For Proposals (sometimes also known as a Call For Papers), is a request for speakers to send their proposed talk ideas to a conference. The conference will review the proposals and decide who to ask to speak. Popular conferences can receive hundreds of proposals for a handful of speaking slots, therefore…
Every profession is a wide field where many people find their very own, custom niches. So are design and web development today. I started building my first website with framesets and HTML4.0, images and a super limited set of CSS, and — oh so fancy — GIFs and inline JavaScript (remember the onclick=”” attribute?) about…
Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of…
I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization…
Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Busting e-commerce myths that lead to bad marketing decisions Feb 15, 2018 by Pratik Dholakiya Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and…
(This is a sponsored article.) Icons are everywhere. They have been around for a long time, and it’s difficult to imagine a world without icons or symbols today. Only designers will know how much effort and time is needed to not only make them helpful but also simple and expressive. What makes icons particularly special…
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for…
The time of static user interfaces is long gone. Designing interactive prototypes is the best approach to expressing your ideas and explaining them to clients and stakeholders. Or, as Jerry Cao of UXPin puts it: “Nothing brings you closer to the functionality of the final product than prototyping. It is the prototype that brings to…
