Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface. Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that…
A Designer’s Guide To Better Decisions A Designer’s Guide To Better Decisions Eric Olive 2019-04-29T12:30:16+02:00 2019-04-29T12:35:13+00:00 Nearly everyone has experienced frustration while using a website, mobile app, or web application. In these moments, we might wonder “What were they thinking?” followed by “They sure were not thinking about making this easy for me.” One reason…
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our…
When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want…
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while…
Snap Inc. CMO Kenny Mitchell. Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel. Why we should care Mitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest…
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care…
Getting To Know The MutationObserver API Getting To Know The MutationObserver API Louis Lazaris 2019-04-26T13:30:16+02:00 2019-04-26T12:34:22+00:00 In complex web apps, DOM changes can be frequent. As a result, there are instances where your app might need to respond to a specific change to the DOM. For some time, the accepted way to look for changes…
It’s Here! Meet “Art Direction For The Web,” A New Smashing Book It’s Here! Meet “Art Direction For The Web,” A New Smashing Book Vitaly Friedman 2019-04-24T16:00:02+02:00 2019-04-25T12:35:01+00:00 In contrast to the world of print design, our creative process has often been constrained by what is possible with our limited tools. It also has been…
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect…
