CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns,…
Making Peace With The Feast Or Famine Of Freelancing Making Peace With The Feast Or Famine Of Freelancing Liz Elcoate 2019-08-02T14:00:59+02:00 2019-08-02T12:34:49+00:00 It’s embarrassing to admit — particularly as I host a podcast about this very subject — but I dramatically dropped the ball when it came to booking in projects for this past spring….
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers. The app-ads.txt specification, launched earlier this year by the IAB Tech Lab, allows app…
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Text To Speech With AWS Text To Speech With AWS Philip Kiely 2019-08-01T14:00:00+02:00 2019-08-01T12:35:46+00:00 This two-part series presents three projects that teach you how to use AWS (Amazon Web Services) to transform text between its written and spoken states. The first project will use text to speech to turn a blog post or other written…
Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads at Facebook, in an interview Monday. The interest targets…
Adventures In August (2019 Wallpapers Edition) Adventures In August (2019 Wallpapers Edition) Cosima Mielke 2019-07-31T11:50:06+02:00 2019-07-31T12:36:25+00:00 Everybody loves a beautiful wallpaper to freshen up their desktops and home screens, right? So to cater for new and unique artworks on a regular basis, we embarked on our monthly wallpapers adventure nine years ago, and since then,…
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the…
Simplify The Handoff From Sketch To Visual Studio Code With Indigo.Design Simplify The Handoff From Sketch To Visual Studio Code With Indigo.Design Suzanne Scacca 2019-07-31T14:00:00+02:00 2019-07-31T12:36:25+00:00 (This is a sponsored article.) If you think about it, software teams are a lot like sports teams. While each team member works towards the same exact goal, the…
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