The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went…
Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar lists of customers or leads. Simply…
According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot…
Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the self-service product is the latest iteration of…
People are focused on the fact that there’s no headphone jack on the new iPhone. But while that’s grabbing attention, Apple introduced a set of solid upgrades that will surely drive iPhone 7 and 7 Plus sales. The company also rolled out Apple Watch 2.0, which it said was second only to Rolex in terms…
We recently released version 3 of React Boilerplate, one of the most popular React starter kits, after several months of work. The team spoke with hundreds of developers about how they build and scale their web applications, and I want to share some things we learned along the way. We realized early on in the…
This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer. But LinkedIn is putting its…
This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios…
As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and…
Learn how to engage teams, persuade stakeholders and drive action by turning your marketing dashboard into a storytelling canvas. Download this guide from Beckon and get concrete advice on how to: Take control of the marketing story Ensure that your marketing dashboards answer business questions Add variety and context to your marketing dashboards Visit Digital…
