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    Web Development Reading List #160: Real Stories About HTTP/2, Cascading Style Sheets, And Code Of Shame

    Posted on 25th November 2016Web Design
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    We have great new technology available to enhance our websites. But while theoretical articles explain well what the technologies do, we often struggle to find real use cases or details on how things worked out in actual projects. This week I stumbled across a couple of great posts that share exactly these precious real-life insights:…

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    Putting programmatic video back on the radar

    Posted on 24th November 2016Digital Marketing
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    With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video…

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    Link building is (specialized) marketing

    Posted on 24th November 2016Digital Marketing
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    The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn…

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    US Presidential election data: searcher intent vs. demographic polling

    Posted on 24th November 2016Digital Marketing
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    During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time in history. However, despite the best efforts of pollsters, mathematicians, academics and others, just about every polling projection and prediction was wrong. Well, all but…

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    Amazon has sold more than 5 million Echo devices, with a big holiday to come

    Posted on 24th November 2016Digital Marketing
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    According to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US since its launch in 2014. The firm also states that awareness of the virtual assistant unit has dramatically increased in the past year. Roughly 70 percent of Amazon customers are now aware of Echo,…

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    Marketing Day: Echos, Google store visits & Facebook censorship

    Posted on 24th November 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon has sold more than 5 million Echo devices, with a big holiday to comeNov 23, 2016 by Greg Sterling While Google Home is $50 cheaper, Echo will likely dramatically out-sell…

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    3 next-level Yelp tricks for business owners

    Posted on 23rd November 2016Digital Marketing
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    I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little…

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    Google gives app marketers more ways to promote their apps with ads

    Posted on 23rd November 2016Digital Marketing
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    mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Automated Video Ads With a product called AutoDirector, Google can automatically pull images,…

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    Setting SEO KPIs for small manufacturing websites

    Posted on 23rd November 2016Digital Marketing
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    For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at top-line traffic as evidence their website is “working.” The…

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    Social Media Marketing 3.0: Best practices for ramping up social ROI

    Posted on 23rd November 2016Digital Marketing
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    Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to…

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