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    What the heck is machine learning, and why should I care?

    Posted on 17th December 2016Digital Marketing
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    There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with…

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    Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

    Posted on 17th December 2016Digital Marketing
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    This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a…

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    The death of prediction

    Posted on 17th December 2016Digital Marketing
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    Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the very simple reason that predicting the future is not only difficult, but most valued when the future is hardest to see. Reliable, trustworthy predictions depend on having the right data inputs. The real…

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    Marketing Day: Machine learning, Facebook’s latest metrics error & more

    Posted on 17th December 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What the heck is machine learning, and why should I care?Dec 16, 2016 by Dave Davies Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies…

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    Measuring cost in seconds: How short delays lead to users ditching slow websites

    Posted on 17th December 2016Digital Marketing
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    This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to…

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    The next Bing thing: Get your Bing campaigns in top shape for 2017

    Posted on 16th December 2016Digital Marketing
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    With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the…

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    Monetizing your digital marketing expertise

    Posted on 16th December 2016Digital Marketing
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    I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside. How are…

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    See how 16 leading digital analytics platform providers stack up

    Posted on 16th December 2016Digital Marketing
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    Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page…

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    Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news

    Posted on 16th December 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: See how 16 leading digital analytics platform providers stack upDec 15, 2016 by Digital Marketing Depot Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only…

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    Mistakes Developers Make When Learning Design

    Posted on 16th December 2016Web Design
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    The blank Photoshop document glows in front of you. You’ve been trying to design a website for an hour but it’s going nowhere. You feel defeated. You were in this same predicament last month when you couldn’t design a website for a project at work. As a developer, you just feel out of your element…

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