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    Salesforce launches Einstein Visual Search for retailer product discovery

    Posted on 15th January 2019Digital Marketing

    Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available…

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    How Improving Website Performance Can Help Save The Planet

    Posted on 15th January 2019Web Design
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    How Improving Website Performance Can Help Save The Planet How Improving Website Performance Can Help Save The Planet Jack Lenox 2019-01-15T13:30:32+01:00 2019-01-15T12:45:35+00:00 You may not think about it often, but the Internet uses a colossal amount of electricity. This electricity needs to be produced somewhere. In most countries, this means the burning of fossil fuels….

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    When And How To Use CSS Multi-Column Layout

    Posted on 12th January 2019Web Design
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    When And How To Use CSS Multi-Column Layout When And How To Use CSS Multi-Column Layout Rachel Andrew 2019-01-11T15:00:30+02:00 2019-01-11T15:32:41+00:00 In all of the excitement about CSS Grid Layout and Flexbox, another layout method is often overlooked. In this article I’m going to take a look at Multi-column Layout — often referred to as multicol…

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    Marketers react to Gartner finding: Martech spending now exceeds staff costs

    Posted on 12th January 2019Digital Marketing
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    Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24…

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    Catalina adds first attribution tracking service

    Posted on 12th January 2019Digital Marketing
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    Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card….

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    10 reasons you need to attend SMX West

    Posted on 11th January 2019Digital Marketing
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    For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can…

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    Marketing Day: SMX West, new Instagram feature, optimizing for attention

    Posted on 11th January 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 reasons you need to attend SMX West Jan 10, 2019 by Marketing Land For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in…

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    Powerful Image Analysis With Google Cloud Vision And Python

    Posted on 10th January 2019Web Design
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    Powerful Image Analysis With Google Cloud Vision And Python Powerful Image Analysis With Google Cloud Vision And Python Bartosz Biskupski 2019-01-09T13:45:32+01:00 2019-01-10T12:02:39+00:00 Quite recently, I’ve built a web app to manage user’s personal expenses. Its main features are to scan shopping receipts and extract data for further processing. Google Vision API turned out to be…

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    Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

    Posted on 10th January 2019Digital Marketing

    Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to…

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    Instagram lets marketers share posts across multiple accounts

    Posted on 10th January 2019Digital Marketing
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    Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple accounts the option to share a post across two or more of the accounts under their management. “We are rolling out this feature to provide a better experience for people who often post to…

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