Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24…
Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card….
For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 reasons you need to attend SMX West Jan 10, 2019 by Marketing Land For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in…
Powerful Image Analysis With Google Cloud Vision And Python Powerful Image Analysis With Google Cloud Vision And Python Bartosz Biskupski 2019-01-09T13:45:32+01:00 2019-01-10T12:02:39+00:00 Quite recently, I’ve built a web app to manage user’s personal expenses. Its main features are to scan shopping receipts and extract data for further processing. Google Vision API turned out to be…
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to…
Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple accounts the option to share a post across two or more of the accounts under their management. “We are rolling out this feature to provide a better experience for people who often post to…
Designing A Font Based On Old Handwriting Designing A Font Based On Old Handwriting Carolyn Porter 2019-01-10T13:00:02+01:00 2019-01-10T12:02:39+00:00 Designers create handwriting-based connected cursive fonts for a variety of reasons: to immortalize the loops and swirls of a loved one’s handwriting, to digitize the penmanship of a person or document of historic significance, or to transform…
How To Design Search For Your Mobile App How To Design Search For Your Mobile App Suzanne Scacca 2019-01-08T14:00:40+01:00 2019-01-09T11:26:46+00:00 Why is Google the search behemoth it is today? Part of the reason is because of how it’s transformed our ability to search for answers. Think about something as simple as looking up the definition…
Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday. Why you should care Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software,…
