Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should…
iOS Performance Tricks To Make Your App Feel More Performant iOS Performance Tricks To Make Your App Feel More Performant Axel Kee 2019-02-05T13:00:00+01:00 2019-02-05T12:30:43+00:00 Although modern iOS hardware is powerful enough to handle many intensive and complex tasks, the device could still feel unresponsive if you are not careful about how your app performs. In…
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros…
A Guide To CSS Support In Browsers A Guide To CSS Support In Browsers Rachel Andrew 2019-02-04T12:00:00+01:00 2019-02-04T12:05:23+00:00 We will never live in a world where everyone viewing our sites has an identical browser and browser version, just as we will never live in a world where everyone has the same size screen and resolution….
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. 3 types…
SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform announced the launch of Auction Insights at SMX West in San Jose, CA Thursday. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora adds search-like keyword targeting, Auction Insights for advertisers Jan 31, 2019 by Ginny Marvin Keyword targeting offers the intent targeting of search and can be more granular than topic targeting….
Using Vue.js To Create An Interactive Weather Dashboard With APIs Using Vue.js To Create An Interactive Weather Dashboard With APIs Souvik Sarkar 2019-02-01T13:00:18+01:00 2019-02-01T11:48:39+00:00 (This is a sponsored article.) In this tutorial, you will build a simple weather dashboard from scratch. It will be a client-end application that is neither a “Hello World” example, nor…
Adobe Experience Manager vs. WordPress: The Authoring Experience Compared Adobe Experience Manager vs. WordPress: The Authoring Experience Compared Kevin Weber 2019-01-30T13:45:55+01:00 2019-01-31T12:08:18+00:00 Thanks, WordPress and Gutenberg, for making block-based editing the standard for authoring web pages. In this article, I’m going to compare the new authoring experience in WordPress with the experience from Adobe Experience…
