Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and…
The Importance Of Macro And Micro-Moment Design The Importance Of Macro And Micro-Moment Design Susan Weinschenk 2018-12-13T12:30:10+01:00 2018-12-13T12:31:52+00:00 (This article is kindly sponsored by Adobe.) When you design the information architecture, the navigation bars of an application, or the overall layout and visual design of a product, then you are focusing on macro design. When…
Introducing Float.com: A Better Alternative To Spreadsheets Introducing Float.com: A Better Alternative To Spreadsheets Nick Babich 2018-12-11T12:50:00+01:00 2018-12-12T09:19:36+00:00 (This is a sponsored post.) In today’s highly competitive market, it’s vital to move fast. After all, we all know how the famous saying goes: “Time is money.” The faster your product team moves when creating a…
Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as well as in Marketplace search results. Why you should care Search is one of the few untapped inventory sources remaining on the social platform, which has seen many advertisers directing more budget…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook starts testing ads in search results Dec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. What email marketers should know about…
Protecting Your Site With Feature Policy Protecting Your Site With Feature Policy Rachel Andrew 2018-12-12T11:30:30+02:00 2018-12-12T09:19:36+00:00 One of the web platform features highlighted at the recent Chrome Dev Summit was Feature Policy, which aims to “allow site authors to selectively enable and disable use of various browser features and APIs.” In this article, I’ll take…
How To Build A Real-Time App With GraphQL Subscriptions On Postgres How To Build A Real-Time App With GraphQL Subscriptions On Postgres Sandip Devarkonda 2018-12-10T14:00:23+01:00 2018-12-11T08:59:38+00:00 In this article, we’ll take a look at the challenges involved in building real-time applications and how emerging tooling is addressing them with elegant solutions that are easy to…
A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with AI to create and orchestrate chatbots. “We now know,” founder and CEO Robert LoCascio said, “that people in contact centers, who converse with consumers everyday, are the best conversational designers…
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans…
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered…
