5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring advertising they feel is no longer a utility, but an irritation. While the always-on phenomenon…
The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels. I remember the dilemma while writing specifications:…
When it comes to web projects, real estate and home appliances go well together, so today we’re happy to release a lovely free icon set with 72 related icons. The set includes icons in 4 sizes and in 8 formats: AI, CSH, EPS, SVG, PDF, PNG, Sketch and Webfont. The icon set is free to…
How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you skip this one detail, you create a very bad impression with your audience. By settling…
The Internet of Things (IoT) has enabled the Internet to reach beyond the browser. Made up of electronically networked devices, these “things” are able to interact with the physical world via sensors that feed data they capture back into their ecosystems. Currently, these devices are mostly products, designed with a specific purpose in mind, a…
Digital has transformed the travel industry. Here we look at 5 ‘megatrends’ 20 years ago the US was still home to 34,000 travel retail locations, now the number is 13,000 according to CNN. Today, 60% of leisure and 41% of business travellers are making travel arrangements via the internet, and the travel industry has completely…
Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to a report from Forrester, programmatic will account for…
In many projects, responsive images aren’t a technical issue but a strategic concern. Delivering different images to different screens is technically possible with srcset and sizes and element and Picturefill (or a similar) polyfill; but all of those variants of images have to be created, adjusted and baked into the logic of the existing CMS….
UK consumers have growing expectations of customer service, and they need to be met regardless of channel or device Customer service is often treated as an after-thought. Marketing, Advertising, PR, Sales, are all more glamorous and tend to get the lions share of investment, in part because on the face of it they seem more…
Data from 65 million ecommerce orders shows the crucial sources of traffic for ecommerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. In a new report,…
