My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have…
Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of more privacy channels for users. He also announced a significant redesign of the Facebook site and app. WhatsApp Product Catalog. As part of a broader discussion of private messaging, Zuckerberg introduced the WhatsApp Business…
Digging Into The Display Property: Box Generation Digging Into The Display Property: Box Generation Rachel Andrew 2019-05-01T13:00:59+02:00 2019-05-01T12:35:27+00:00 This is the second in a short series of articles about the display property in CSS. You can read the initial article in the series at “The Two Values Of Display”. The display specification is a very…
Looking Back At SmashingConf San Francisco 2019 Looking Back At SmashingConf San Francisco 2019 Rachel Andrew 2019-04-30T12:00:59+02:00 2019-04-30T12:35:01+00:00 This year, SmashingConf took place at the Fort Mason Center which has superb views of the Bay and Golden Gate Bridge. The weather was very kind to us making it a very pleasant location to spend a…
We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking…
Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface. Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that…
A Designer’s Guide To Better Decisions A Designer’s Guide To Better Decisions Eric Olive 2019-04-29T12:30:16+02:00 2019-04-29T12:35:13+00:00 Nearly everyone has experienced frustration while using a website, mobile app, or web application. In these moments, we might wonder “What were they thinking?” followed by “They sure were not thinking about making this easy for me.” One reason…
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our…
When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want…
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while…
