Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forecast: Digital advertising pulling away from TV on global basisMar 26, 2018 by Greg Sterling By 2020, digital advertising to command 44.6 percent of total ad revenue. For all the procrastinators,…
And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that…
There are lots of ways to measure the performance of a web page and the most popular one is by far Google Analytics. But knowing exactly what images, words, or elements on your site catch your site visitor’s specific attention is not possible with these tools alone. Sometimes, you simply want to know what makes…
Traditional software developers have been hiding a secret from us in plain sight. It’s not even a disputed fact. It’s part of their business model. It doesn’t matter if we’re talking about high-end enterprise software vendors or smaller software houses that write the tools that we all use day to day in our jobs or…
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Building an AI mindset: Time to identify and develop skill sets now Mar 23, 2018 by Andy Betts Contributor Andy Betts details the talent gap that may be holding up the…
Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team from Northeastern University and MPI-SWS…
Have you ever wondered what it would be like to travel the world while working as a designer? It might sound like a dream, but all that glitters is not gold, and it might not be the right choice for you. In this article, I’ll share some insights from my four years of travel and…
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In…
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to…
