The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared…
The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust. Although regions…
Is Your Website Stressing Out Visitors? Is Your Website Stressing Out Visitors? Suzanne Scacca 2020-06-10T10:00:00+00:00 2020-06-10T12:34:47+00:00 Stress is a nasty thing and many of us deal with it on a regular basis. Our jobs, school, homes, relationships, and even things going on around the world can trigger feelings of panic, unease, and depression. And those…
Last October, before COVID-19 was part of the daily conversation, Forrester predicted 50% of B2B organizations would transition their sales enablement functions to marketing. “The organizations in which sales enablement reports to marketing are exceeding revenue expectations more frequently,” said Caroline Robertson, Forrester VP and research director serving B2B marketing professionals. According to Robertson, the…
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12 Ways To Improve User Interview Questions 12 Ways To Improve User Interview Questions Slava Shestopalov 2020-06-09T10:30:00+00:00 2020-06-09T12:36:44+00:00 An experienced interviewer takes care of many things: builds hypotheses, selects interviewees, composes invitations, schedules appointments, sets the stage, and, of course, writes an interview script. Any of these preparations can go wrong, but the script failure…
From Static Sites To End User JAMstack Apps With FaunaDB From Static Sites To End User JAMstack Apps With FaunaDB Bryan Robinson 2020-06-09T12:00:00+00:00 2020-06-09T12:36:44+00:00 The JAMstack has proven itself to be one of the top ways of producing content-driven sites, but it’s also a great place to house applications, as well. If you’ve been using…
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I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company and every team is a unique organism with differing needs and there’s no one-size-fits-all approach. Having coached a lot of teams over the years in marketing, software and everything in between, there…
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