Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: GDPR: Publishers and martech will rely on each otherMay 16, 2017 by Todd Ruback The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech…
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers…
When we set out to build MeetSpace (a video conferencing app for distributed teams), we had a familiar decision to make: What’s our tech stack going to be? We gathered our requirements, reviewed our team’s skillset and ultimately decided to use vanilla JavaScript and to avoid a front-end framework. Using this approach, we were able…
Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts. However, as AdWords becomes more complex and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 critical areas to consider when performing AdWords auditsMay 15, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account,…
To get better at your craft, there’s nothing more valuable as learning first-hand from the experience of others. What little tricks have helped fellow designers, design leaders, and developers become more efficient? And how do they overcome hurdles in their projects? Conferences are a brilliant opportunity to get up close with the pros and exchange…
While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers that rely on AdSense for revenue have wanted more transparency into policy enforcement. Until today, if Google took a policy action against a publisher, ads were pulled from the entire site, and it could…
Fluid layouts have been a normal part of front-end development for years. The idea of fluid typography, however, is relatively new and has yet to be fully explored. Up until now, most developers’ idea of fluid typography is simply using Viewport units maybe with some minimum and maximum sizes. In this article, we are going…
In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an inevitable trend. The march of content away from legacy formats and toward the infinite horizon of digital distribution was inexorable and unstoppable. Print was dead or dying, and there was…
A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine results pages (SERPs) with user-rich information, creating a new search experience for more personalized, localized and actionable results. Fast forward to today, and we’re seeing innovation in…
