Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Growing your agency with retainer-based relationshipsFeb 15, 2017 by Digital Marketing Depot Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this…
There’s a technique for improving one’s user interface design skills that is the most efficient way I know of expanding one’s visual vocabulary but that I’ve rarely heard mentioned by digital designers. I’m talking about copywork. Copywork is a technique that writers and painters have been using for centuries. It is the process of recreating…
I’ve been thinking a lot about speech for the last few years. In fact, it’s been a major focus in several of my talks of late, including my well-received Smashing Conference talk “Designing the Conversation.” As such, I’ve been keenly interested in the development of the Web Speech API. If you’re unfamiliar, this API gives…
“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this report will help you decide whether you need to. The report has been updated…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New for 2017 — Enterprise SEO Platforms: A Marketer’s GuideFeb 14, 2017 by Digital Marketing Depot “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market…
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms and initiatives,…
Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers…
The sharing spirit in the design community is remarkable. Designers spend countless hours on side projects and without asking for anything in return, they share their creations freely with the community. Just to give something back, to inspire and to support fellow folks in their work. When working on a project yourself, freebies like these…
Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time as influencers’ Snapchat Story viewerships have reportedly declined, brands’ viewerships have increased, according to Snapchat-centric analytics firm Snaplytics. “The number of views and the number of follows for the brands we’ve been looking…
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports. Demographic predictions argue…
