The best ways to advertise your mobile app It’s tough to make your mobile apps stand out in a crowded market, regardless of whether you offer them on Android or Apple products. The good news is that with app advertising, you’ll be able to bring your software to the people most interested in having them…
I interviewed Lauren Smith from Litmus, the email analytics software provider about some of the latest changes in the email marketing industry and what marketers can do to make the most of them Email is consistently ranked among the most effective forms of digital marketing. The DMA’s 2015 national email client report found that email…
Have you ever wanted to use a particular CSS feature but didn’t because it wasn’t fully supported in all browsers? Or, worse, it was supported in all browsers, but the support was buggy, inconsistent or even completely incompatible? If this has happened to you — and I’m betting it has — then you should care…
Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. Please note that I…
Use these 5 ideas to give your promotional emails a boost Promotional email is a powerful channel when it comes to driving e-commerce sales – the Custora Ecommerce Pulse shows marketing emails are the third biggest driver of online sales after Search marketing. This makes it the biggest driver for customer sales and way ahead…
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea about your customer retention, which is…
Drawing a cartoon is no trivial pursuit. It turns us into a director, writer, narrator. Through a cartoon or comic, you tell a story that takes place in a certain time, a certain environment, with certain characters. This is why you will learn here not just how to draw a cartoon in Adobe Illustrator, but…
New research on how email readers interact with marketing emails Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets makeup over half of all emails opened over the last three years according to a new report from Yesmail….
Editor’s Note: Today we are pleased to feature the new and free font families Yrsa and Rasa by David Březina and Anna Giedryś and the story behind their design process. Yrsa and Rasa are two open-source type families published by Rosetta with generous financial support from Google. The fonts support over 92 languages in Latin…
6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely shared. I love it because it’s a USEFUL infographic – it prompts marketers…
