Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its cloudsSep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and…
For the last few years, whenever somebody wants to start building an HTTP API, they pretty much exclusively use REST as the go-to architectural style, over alternative approaches such as XML-RPC, SOAP and JSON-RPC. REST is made out by many to be ultimately superior to the other “RPC-based” approaches, which is a bit misleading because…
If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile interfaces. Have you ever interacted with a mobile website or app that simply…
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent)….
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline notifications. Just under 40 percent…
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience; prove…
These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in…
Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customersSep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to…
Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by the NFL on Friday that counted a view once the broadcast had played 100% in-view for at least three seconds. Like the livestream’s viewing experience, the viewership figure is fine but not outstanding….
