Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types available when adding keywords into your campaigns. None of them are inherently wrong — ultimately, it’s the results that matter. But is there a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Broad match: What is it good for?Jun 10, 2016 by Brett Middleton Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. What…
Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of 10 of the survey participants said free shipping was the No. 1 incentive when asked what would make them shop online more often. Surveying more than 1,400 US consumers…
Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because they’re usually played on mute. “Not true!” according to Snapchat. Snapchat claims that two-thirds of the videos posted to its mobile app are viewed with the sound on, the company announced on Thursday. And it’s putting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat: We can prove people watch mobile videos *with* soundJun 9, 2016 by Tim Peterson Snapchat’s claim that two-thirds of its videos are watched with sound counters Facebook’s efforts to convince…
Virtual furniture on real space in Lenovo’s new Tango device, demo’d by TV renovation expert Nicole Curtis. Marketers, get ready to present your products and experiences inside real-world spaces. Today in San Francisco, Lenovo introduced via live video stream its phab2PRO phone, the world’s first Tango-enabled phone. Tango — formerly Project Tango — is Google’s…
There are weeks where I don’t find articles for the “Going Beyond” section of the Web Development Reading List at all. And then there are weeks like this one, where two brilliant pieces show up that reveal so much about how we live together with new technology and how this shapes our society. Along with…
Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links. As Jon Cooper pointed out in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Link building outreach: preparation meets persuasionJun 8, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew…
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. This means moving from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge. By understanding actual customer behaviour, businesses will gain what’s really important, customer…
