George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local…
Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs….
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown…
Jekyll is gaining popularity as a lightweight alternative to WordPress. It often gets pigeonholed as a tool developers use to build their personal blog. That’s just the tip of the iceberg — it’s capable of so much more! In this article, we’ll take on the role of a web developer building a website for a…
Bots and Artificial Intelligence are probably the most hyped concepts right now. And while some people praise the existing technologies, others claim they don’t fear AI at all, citing examples where it fails horribly. Examples of Facebook or Amazon advertising (both claim to use machine learning) that don’t match our interests at all are quite…
Facebook ramped up its run at Snapchat this week. The company even raced ahead of its rival by opening up its new Camera Effects Platform so that outside developers and designers can create their own Snapchat Lens-like camera effects for the increasingly Snapchat-like social network. To produce these Camera Effects, Facebook has built a Mac…
Today, CSS preprocessors are a standard for web development. One of the main advantages of preprocessors is that they enable you to use variables. This helps you to avoid copying and pasting code, and it simplifies development and refactoring. We use preprocessors to store colors, font preferences, layout details — mostly everything we use in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creatorApr 19, 2017 by Amy Gesenhues After more than eight months leading the pack, UNILAD was knocked…
No matter whether you are designing a whole design system or just a couple of screens, symbols in Sketch will help you keep your file organized and will save you a lot of time in the long run. In this article, I’ll share with you a few best practices and tricks to help you unleash…
