I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to…
New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday e-commerce sales crushed expectations, NRF saysJan 13, 2017 by Matt McGee National Retail Federation says online sales grew almost 13 percent in 2016, much higher than 7-10 percent expected growth….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing budget increases: Tips for wielding a double-edged sword for 2017Jan 12, 2017 by Joshua Reynolds Many CMOs this year will find themselves with an increased budget — and with it,…
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you…
Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that…
Winter means getting out your scarf and a cozy hat to brave the cold — if you’re located in the Northern hemisphere that is. For all those occasions when your projects may need to get dressed up a little, we are happy to present to you the free Clothing Icon Set created by the design…
Happy new year! I hope you had a good start and can feel positive about what 2017 might bring. As mentioned in the last edition of the past year, I don’t like New Year’s resolutions too much, but I’d like to point you to something that Marc Thiele wishes for this year: “So my wish…
Last month’s most watched ad on YouTube was from Shell Oil Company. With Jennifer Hudson, DJ Steve Aoki and others performing the song “Best Day of My Life,” the spot is a music video produced to promote the brand’s #MakeTheFuture campaign. Shell’s spot generated 24.4 million views during December — nearly double the views for…
Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but…
