Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome…
Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads…
Designing A Textbox, Unabridged Designing A Textbox, Unabridged Shane Hudson 2018-09-06T13:30:16+02:00 2018-09-06T11:42:22+00:00 Ever spent an hour (or even a day) working on something just to throw the whole lot away and redo it in five minutes? That isn’t just a beginner’s code mistake; it is a real-world situation that you can easily find yourself in…
Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets users create, manage and distribute their own online surveys. The company is currently valued at $2 billion, and, according to the Form S-1 filed with the Securities and Exchange Commission, the IPO could…
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the…
Preparing Your App For iOS 12 Notifications Preparing Your App For iOS 12 Notifications Kaya Thomas 2018-09-05T13:30:35+02:00 2018-09-05T11:52:50+00:00 In 2016, Apple announced a new extension that will allow developers to better customize their push and local notifications called the UNNotificationContentExtension. The extension gets triggered when a user long presses or 3D touches on a notification…
Take A New Look At CSS Shapes Take A New Look At CSS Shapes Rachel Andrew 2018-09-04T13:30:57+02:00 2018-09-04T11:38:45+00:00 CSS Shapes Level 1 has been available in Chrome and Safari for a number of years, however, this week it ships in a production version of Firefox with the release of Firefox 62 — along with a…
Get Your Mobile Site Ready For The 2018 Holiday Season Get Your Mobile Site Ready For The 2018 Holiday Season Suzanne Scacca 2018-09-03T14:30:43+02:00 2018-09-03T12:33:55+00:00 After reading the title of this article, it might seem like it’s jumping the gun, but with retailers turning on holiday music and putting out holiday-related displays earlier and earlier every…
In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling history…
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began…
