If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of…
How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website Nick Babich 2018-05-22T11:45:05+02:00 2018-05-22T11:16:49+00:00 (This is a sponsored article.) Good design leads to sales and conversions on your website, but crafting great design is no easy task. It takes…
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will…
Building Diverse Design Teams To Drive Innovation Building Diverse Design Teams To Drive Innovation Riri Nagao 2018-05-21T12:00:18+02:00 2018-05-21T10:03:12+00:00 There has been a surge of conversations about the tech industry lacking diversity. Companies are therefore encountering barriers in innovation. The current state of technology faces inequality and privilege, a consequence of having limited voices represented in…
The Future Is Here! Augmented And Virtual Reality Icon Set The Future Is Here! Augmented And Virtual Reality Icon Set The Smashing Editorial 2018-05-18T15:45:28+02:00 2018-05-18T15:22:16+00:00 What once sounded like science fiction has become a reality: All you need is to grab a VR headset or simply use your web browser and you suddenly find yourself…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics May 18, 2018 by Pamela Parker Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and…
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web…
rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter is changing how conversations happen based on user behavior and conduct May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search,…
Monthly Web Development Update 5/2018: Browser Performance, Iteration Zero, And Web Authentication Monthly Web Development Update 5/2018: Browser Performance, Iteration Zero, And Web Authentication Anselm Hannemann 2018-05-18T13:51:17+02:00 2018-05-18T12:03:22+00:00 As developers, we often talk about performance and request browsers to render things faster. But when they finally do, we demand even more performance. Alex Russel from…
