Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 reasons your PPC programs can failJun 13, 2017 by Pauline Jakober Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be…
According to Mike Blumenthal, Google is now broadly rolling out its simple website creator for small businesses: websites. It first appeared in January and can be accessed through the Google My Business dashboard. It’s an even simpler tool than Google Sites and was reportedly designed for developing markets (e.g., India). However, it’s also accessible to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Want to start shooting video in-house but still want a professional look? Here’s what to buyJun 12, 2017 by Aden Andrus Shooting your videos in-house can save you a lot of…
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s…
In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication and content creation (monthly…
HTTPS is a must for every website nowadays: Users are looking for the padlock when providing their details; Chrome and Firefox explicitly mark websites that provide forms on pages without HTTPS as being non-secure; it is an SEO ranking factor; and it has a serious impact on privacy in general. Additionally, there is now more…
“Clash of Clans” blew away the competition on YouTube’s ad leaderboard last month. The video game’s “How do we get over there?” spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads. Easily winning the No. 1 spot, “Clash of Clans” far outperformed brands like Heineken, Apple and Microsoft…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of ClansJun 9, 2017 by Amy Gesenhues The video game ranked No. 1 last month…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Who should optimize content: SEOs or content writers?Jun 8, 2017 by Stoney deGeyter Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist…
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos. Any time you have this type of rapid expansion, there are bound…
