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    Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

    Posted on 29th September 2017Digital Marketing
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    It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities….

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    Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts

    Posted on 29th September 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgradeSep 28, 2017 by Alison Lohse The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t…

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    An Overview Of The Most Common UX Design Deliverables

    Posted on 28th September 2017Web Design
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    What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of audiences. They use deliverables (tangible records of work that has occurred) for that purpose. I’ve created a list that contains the most common deliverables produced by UX designers…

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    Marketing Day: AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

    Posted on 28th September 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All-new MarTech Today guide: Enterprise Digital Personalization ToolsSep 27, 2017 by Digital Marketing Depot With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers…

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    CSEs will compete head-on with Google Shopping in EU search results

    Posted on 28th September 2017Digital Marketing
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    In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able…

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    Twitter tests doubling the length of tweets to 280 characters

    Posted on 27th September 2017Digital Marketing
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    Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum…

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    Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue

    Posted on 27th September 2017Digital Marketing
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    Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have…

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    Pinterest signs visual search & advertising deal with Target to license its Lens technology

    Posted on 26th September 2017Digital Marketing
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    People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the…

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    Keys to Driving Webinar Registration and Attendance

    Posted on 26th September 2017Digital Marketing
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    Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience. Join ON24…

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    60 Travel Icons To Awaken Your Wanderlust (Freebie)

    Posted on 26th September 2017Web Design
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    Summer might be over, but the memories of the places you’ve visited and the people you’ve met remain. No matter if you explored an exotic country, packed your car for a road trip or took out the hiking boots to discover the nature around you — traveling is a great opportunity to discover new places,…

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