A social media policy is crucial if you want to be in full control of your social media interactions One social media gaffe can ruin the reputation of even the strongest brands out there. No marketer wants to face a host of outraged consumers. Social media might be the best thing that ever happened to…
Every morning, designers wake up to happily work on their products, be they digital or physical, with an inner belief that people will want to use their products and will have a blast doing so. Perhaps that is a slight generalization; however, as designers, we tend to have a natural desire for each project we…
What sets apart those digital marketing strategies that you read about in case studies, from those failing strategies that never see the light of day? Aside from the impact that budgeting and available resources will have on the outcome of any strategy, there are some steadfast rules you can stick to, to give your digital…
SMEs/SMBs with offline businesses models can still utilise digital marketing You would be forgiven for thinking that the days of bricks and mortar stores are numbered due to the rise of Internet shopping and dramatically increased usage of Smartphones to make purchases when on the move. Certainly, online shopping is fast becoming the norm as…
4 trends Email marketers need to stay on top of in 2016 and one trend you might decide to let pass you by this year… The heart of (email) marketing is about providing customer-centric experiences. For email this is the mantra of right message, right person, right time. The closer you get to this the…
Panda Integrated into Googles’ Core Ranking Algorithm Importance (Webmasters & SEO Consultants)Recommended Source: 7 Steps to Successful SEO Guide. Over the weekend (8-10 January 2016) there were mutterings of changes to the Google Algorithm, with a new Penguin update being deemed the most likely candidate. However, earlier this morning (12th January 2016) news started to…
Digital marketing models can provide useful frameworks for digital audits, planning and strategy. If you are a marketing manager needing to create a digital marketing plan or conduct an audit or review online communications, models provide a helpful flow as to what to include and to ensure nothing is missed. Previously, in 2013, we created…
The way we consume open source software (OSS) dramatically changed over the past decade or two. Flash back to the early 2000s, we mostly used large OSS projects from a small number of providers, such as Apache, MySQL, Linux and OpenSSL. These projects came from well-known software shops that maintained good development and quality practices….
You don’t know if it was a good idea until you’ve tested it! A/B testing is used to arrive at the best option to meet the goal for a page or series of pages. Usually it’s to maximise conversion rate. Businesses want to take the best decision, or the most appropriate decision, for a given…
Latest report shows the current state of B2C social media use in different industry sectors Social media is today and established B2C marketing technique. Originally sold as a marketing ‘silver bullet’, we’ve seen a bit of a backlash against social media in recent years because expectations have failed to live up to reality. However, it…
