The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more….
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its mobile app device IDs, to definitively track a given user’s action in an ad inside a mobile browser that leads to…
Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8 reasons you should join us April 3-5 in San Jose: 1….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google rolls out ‘interpreter mode’ for Home and smart displays Feb 14, 2019 by Greg Sterling Users invoke the feature in one of several ways and it keeps going until you…
Monthly Web Development Update 2/2019: Web Authentication And The Problem With UX Monthly Web Development Update 2/2019: Web Authentication And The Problem With UX Anselm Hannemann 2019-02-15T11:42:15+01:00 2019-02-15T12:04:43+00:00 The only constant in life is change, they say. And it’s true, even if we think nothing changes at all. Whether you notice change or not is…
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression…
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than regular mobile web pages. Previously, manual construction. A publisher’s…
Managing Image Breakpoints With Angular Managing Image Breakpoints With Angular Tamas Piros 2019-02-14T13:00:08+01:00 2019-02-14T12:05:03+00:00 As web developers, we are often required to create applications that are responsive as well as media-rich. Having such requirements in place means that we need to work with image breakpoints, as well as media queries since we want to provide…
For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save…
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services….
