Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer of location-based attribution for digital and traditional advertising. On Thursday, Foursquare announced it had acquired Placed from Snap for an undisclosed sum, but less than $150 million. Foursquare simultaneously announced a new $150…
LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson…
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Creating Your Own React Validation Library: The Developer Experience (Part 3) Creating Your Own React Validation Library: The Developer Experience (Part 3) Kristofer Selbekk 2019-05-30T13:00:59+02:00 2019-05-30T12:35:25+00:00 If you’ve been following along this little article series, you’ve now learned how to put together your very own validation library. It can handle almost any challenge you can…
Tips For Managing Design Systems Tips For Managing Design Systems Nick Babich 2019-05-28T14:30:59+02:00 2019-05-29T12:35:36+00:00 (This is a sponsored article.) A design system enables a product team to create a product faster by making the design reusable. But quite often, despite everyone’s best intentions, all the effort that a product team puts into making a thoughtful…
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data…
One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive change that affects the fundamental role of marketing and the perception of marketing’s value to the firm. Key to this type of change…
Should Chatbots Replace Forms On Mobile? Should Chatbots Replace Forms On Mobile? Suzanne Scacca 2019-05-29T13:00:59+02:00 2019-05-29T12:35:36+00:00 I recently was on Jeff Bullas’ website when I encountered a pop-up promoting an ebook. Nothing about that seemed too out of the ordinary. However, what struck me as odd was that the CTA wasn’t an Email field and…
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How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat,…
