Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How…
The fallout from reports of ad fraud continues for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks. AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties. Third-party measurement and authentication company…
Over the last few years, I ran several usability studies with participants with various disabilities. I thought it would help others if I shared some of my experiences. In this article, I provide lessons learned or tips to consider in planning and executing usability testing with participants with disabilities. The lessons learned are divided into…
Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses…
Snapchat’s latest feature is giving users — along with influencers and brands — a new way to build on their follower numbers by adding the ability to tag another user in a Story. TechCrunch covered the new feature yesterday, reporting that users can now tag someone in a Story by adding another user’s handle when…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Amazon dominates the competitive search landscape Mar 8, 2018 by Digital Marketing Depot Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s…
After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward…
As technologies change and design techniques evolve, it’s inevitable that we’d experience massive growth in terms of design quality. There are similar parallels we can see within video game design as well. For instance: This was CERN, the very first website back in 1991. Just some basic HTML and ample white space: The very first…
Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora’s ad pixel now supports multi-event conversion tracking Mar 7, 2018 by Ginny Marvin Advertisers can also now get view-through conversion data. Pew report: 74% of Facebook users visit the site…
