Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective…
Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe. No marketer wants to see the email list they worked so hard…
Plesk VPS Hosting For Better Website Outcomes Plesk VPS Hosting For Better Website Outcomes Suzanne Scacca 2019-03-28T10:30:39+01:00 2019-03-28T12:16:29+00:00 (This is a sponsored article.) In early discussions you have with clients about the website you’re tasked with designing, does the topic of web hosting ever come up? My guess is that it’s not something your clients…
How To Align Things In CSS How To Align Things In CSS Rachel Andrew 2019-03-28T12:30:41+01:00 2019-03-28T12:16:29+00:00 We have a whole selection of ways to align things in CSS today, and it isn’t always an obvious decision which to use. However, knowing what is available means that you can always try a few tactics if you…
Meet “Art Direction For The Web,” A New Smashing Book By Andy Clarke Meet “Art Direction For The Web,” A New Smashing Book By Andy Clarke Bruce Lawson 2019-03-26T10:40:39+01:00 2019-03-27T12:04:51+00:00 A page on the Web isn’t like a printed page. Many of us learned that the hard way when we abandoned fixed-width layouts and embraced…
Building Real-Time Charts With GraphQL And Postgres Building Real-Time Charts With GraphQL And Postgres Rishichandra Wawhal 2019-03-27T13:00:08+01:00 2019-03-27T12:04:51+00:00 Charts form an integral part of any industry that deals with data. Charts are useful in the voting and polling industry, and they’re also great at helping us better understand the different behaviors and characteristics of the…
As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics and marketing methods to personalize and improve customer experiences at scale and in real time. And yet, transforming brand and product…
Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores pushed out local shops and national advertising campaigns became the default over local. But this trend is changing. Now more than ever, local communities are thriving. The desire to connect with people,…
Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big event Monday didn’t disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade and Apple TV+ will be largely, if not wholly, ad-free….
It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this, marketers need to take note about what’s happening with changes in data protection right now. It was only a few months after Europe adopted the General Data Protection Regulation in…
