This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad…
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to…
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open…
Rundown Of Gen Z: What Does This Mean For Mobile Designers? Rundown Of Gen Z: What Does This Mean For Mobile Designers? Suzanne Scacca 2019-03-29T12:30:08+01:00 2019-03-29T12:35:44+00:00 Just a few years ago, design blogs were all abuzz with tips on how to build websites for the millennial consumer. At this point, however, that’s old news. We…
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective…
Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe. No marketer wants to see the email list they worked so hard…
Plesk VPS Hosting For Better Website Outcomes Plesk VPS Hosting For Better Website Outcomes Suzanne Scacca 2019-03-28T10:30:39+01:00 2019-03-28T12:16:29+00:00 (This is a sponsored article.) In early discussions you have with clients about the website you’re tasked with designing, does the topic of web hosting ever come up? My guess is that it’s not something your clients…
How To Align Things In CSS How To Align Things In CSS Rachel Andrew 2019-03-28T12:30:41+01:00 2019-03-28T12:16:29+00:00 We have a whole selection of ways to align things in CSS today, and it isn’t always an obvious decision which to use. However, knowing what is available means that you can always try a few tactics if you…
Meet “Art Direction For The Web,” A New Smashing Book By Andy Clarke Meet “Art Direction For The Web,” A New Smashing Book By Andy Clarke Bruce Lawson 2019-03-26T10:40:39+01:00 2019-03-27T12:04:51+00:00 A page on the Web isn’t like a printed page. Many of us learned that the hard way when we abandoned fixed-width layouts and embraced…
Building Real-Time Charts With GraphQL And Postgres Building Real-Time Charts With GraphQL And Postgres Rishichandra Wawhal 2019-03-27T13:00:08+01:00 2019-03-27T12:04:51+00:00 Charts form an integral part of any industry that deals with data. Charts are useful in the voting and polling industry, and they’re also great at helping us better understand the different behaviors and characteristics of the…
