When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished newspaper into the digital age. To help accomplish that aim, Bezos gave a specific mission to Jarrod Dicker, who joined the newspaper in September of last year as head of ad…
On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is…
ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have impressed upon the overall perception of e-business. This year’s report culled data from nearly 70,000 customers across 300 companies in 43 industries and 10 economic sectors to determine, on a scale from 0 to 100,…
With flat design becoming the ever visible trend of 2016, it’s clear why there’s been a resurgence in SVG usage. The benefits are many: resolution-independence, cross-browser compatibility and accessible DOM nodes. In this article, we’ll take a look at how we can use SVGs to create seemingly complex animations from simple illustrations. This project began…
As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with its own unique challenges. I have, therefore, found myself working with a lot of different payment gateways over the…
Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83 billion. In 2015 Verizon acquired AOL for roughly $4.4 billion. Effectively AOL and Yahoo will be merging, a deal once proposed by AOL’s CEO Tim Armstrong but rejected by Yahoo. Here’s what…
Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options,…
Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, when enabled, ask that their browsing behavior not be tracked by a company, typically when not on that company’s site. Hulu used to honor “Do Not Track” requests. As…
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise…
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In…
