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As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels. This white paper from Emarsys answers common omnichannel marketing…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Automate omnichannel marketing strategies to improve the customer journeyJan 19, 2017 by Digital Marketing Depot Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel…
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What fuels your work? What fuels your mind? What do you do on a non-productive day or when you’re sad? Nowadays, I try to embrace these times. I try to relax and not be angry at myself for not being productive. And the fun fact about it? Well, most of the times when I could…
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Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech Today.]…
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Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to build links without creating content: 5 examplesJan 18, 2017 by Andrew Dennis Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are…
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First of all, let’s define some vocabulary. “Internationalization” is a long word, and there are at least three widely used abbreviations: “intl,” “i18n” and “i10n.” All of them mean the same thing. Internationalization can be generally broken down into three main challenges: Detecting the user’s locale, translating UI elements, titles as well as hints, and…
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Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting…
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I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca I also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping…
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The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Learn how you can: demonstrate your authenticity. uncover hidden, but important truths about your customers. inject timely customer feedback into your product innovation cycle. create more detailed maps of the…
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