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    Taking A Look At The State Of Progressive Images And User Perception

    Posted on 7th February 2018Web Design

    “Progressive Images” is a hot topic these days. We often come across articles explaining techniques on how to avoid showing an empty space where an image will load. Medium and Facebook are examples of websites and mobile apps that apply this pattern. I recently wrote about different ways to use SVG as placeholders, and this…

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    Using Media Queries For Responsive Design In 2018

    Posted on 6th February 2018Web Design

    Back in July 2010, I wrote an article for Smashing Magazine entitled “How To Use CSS3 Media Queries To Create A Mobile Version of Your Website.” Almost eight years on, that article still receives a lot of traffic. I thought it would be a nice idea to revisit that subject, now that we have layout…

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    Four new search trends in mobile app discovery

    Posted on 6th February 2018Digital Marketing
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    Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with…

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    4 ways to get more out of Bing Ads

    Posted on 6th February 2018Digital Marketing
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    Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for…

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    What Is The Best Advice You Have Ever Received? Our Community Speaks.

    Posted on 5th February 2018Web Design

    The beginning of a new year seems like a perfect time to think about what we web professionals do, why we do it, how we could do it better and even how we could have more fun doing it. Like everyone, we learn lessons as we make our way through life and work. If we’re…

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    How To Make A Dynamic Website Become Static Through A Content CDN

    Posted on 3rd February 2018Web Design

    Smashing Magazine gave us a little surprise recently: Its website has been completely overhauled, switching away from WordPress to Netlify. One of the several reasons for the move is cost: Netlify allows for a static version of a website, which can be hosted directly on a content delivery network (CDN), reducing the number of web…

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    What’s going on with Google brand CPC?

    Posted on 3rd February 2018Digital Marketing
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    In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often left to Google’s mercy in…

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    DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

    Posted on 3rd February 2018Digital Marketing
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    Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player…

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    3 tips to make every martech implementation a success

    Posted on 2nd February 2018Digital Marketing
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    Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful…

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    Snapchat opens in-app shopping section with Snap Store

    Posted on 2nd February 2018Digital Marketing
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    Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to…

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