The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example of one retailer that relies on Amazon to complement its offline operations. Recently published data suggests that Amazon presents a major opportunity for retailers to attract more business by…
Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web. Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers…
Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of workers feel they’re living up to their creative potential. Why is there a gap this large, and what can business leaders do about it? It represents…
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various research use cases including market sizing, brand tracking, ad testing, content marketing and customer profiling – among others. The solution will be expanding its capabilities to improve marketers’ research experiences with the launch of SurveyMonkey Audience Premium. Why we…
Faster Image Loading With Embedded Image Previews Faster Image Loading With Embedded Image Previews Christoph Erdmann 2019-08-23T13:30:59+02:00 2019-08-23T12:36:42+00:00 Low Quality Image Preview (LQIP) and the SVG-based variant SQIP are the two predominant techniques for lazy image loading. What both have in common is that you first generate a low-quality preview image. This will be displayed…
The Marketing Land team is conducting a reader survey and we’d love your input! Every year, we like to reach out to our subscribers to better understand who you are and what interests you. This way, we can continue to deliver highly valuable content to you and your peers. The survey should take no more…
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer…
Testing Made Easier Via Framework Minimalism And Software Architecture Testing Made Easier Via Framework Minimalism And Software Architecture Ryan Kay 2019-08-22T13:00:59+02:00 2019-08-22T12:35:51+00:00 Like many other Android developers, my initial foray into testing on the platform lead me to be immediately confronted with a demoralizing degree of jargon. Further, what few examples I came across at…
How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1) How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1) Alvin Wan 2019-08-20T15:30:59+02:00 2019-08-21T12:36:12+00:00 In this tutorial series, we will build a web-based multiplayer virtual reality game in which players will need to collaborate to solve a puzzle. We will use A-Frame for…
There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey and report from Zipwhip (registration required), intended to promote messaging, argues the phone…
