Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept campaigns running smoothly and on time. But current working conditions are putting marketing technologists under a considerable amount of stress, which is causing a spike in interest…
Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative. Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential…
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Staying Connected And Learning From Each Other Staying Connected And Learning From Each Other Iris Lješnjanin 2020-04-17T11:00:00+00:00 2020-04-17T12:35:11+00:00 Digital space obviously has its challenges, but it also provides incredible opportunities for us to connect and learn in ways we just wouldn’t be able to do otherwise. The situation with COVID-19 has challenged us to consider…
The universal challenge facing all marketers right now is how to generate revenue in the months ahead with so much uncertainty and a bleak economic climate. Today’s reality is quite different than it was just a few weeks ago, and that means marketing is more critical than ever. Initiatives rolled out in Q2 and Q3…
Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%, CNBC first…
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Django Highlights: Models, Admin, And Harnessing The Relational Database (Part 3) Django Highlights: Models, Admin, And Harnessing The Relational Database (Part 3) Philip Kiely 2020-04-16T10:30:00+00:00 2020-04-16T12:34:59+00:00 Before we get started, I want to note that Django’s built-in administrative capabilities, even after customization, are not meant for end-users. The admin panel exists as a developer, operator,…
The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here is another installment (read more here and here) of encouraging stories from marketers who have been adapting to our current reality. Raise awareness about our…
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