A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking…
Measure your brand’s growth rate on social against the industry average That social networks are still growing rapidly should come as no surprise. In 2014 a quarter of the world’s population was active on social media, but by 2018 it is predicted a third of the world will be active. That is a massive increase…
Everything you wanted to know about automation, but were too afraid to ask Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small steps can start a journey towards big results. If you’re reading this because you’re unsure…
A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical, but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors…
Our recommendations and reviews on email marketing broadcast software options I am often for recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines. This post highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It’s an…
3 SEO techniques not to use and 3 recommended techniques to take advantage of Google’s RankBrain Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created in the SEO universe have refused to settle down. That’s saying a lot. because…
Like many others, I was initially skeptical of Facebook and Instagram’s React. Initial demos of React’s JavaScript language extension, JSX, made many developers uneasy. For years we had worked to separate HTML and JavaScript, but React seemed to combine them. Many also questioned the need for yet another client-side library in an ocean full of…
Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it’s also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to…
Google have released a revised version of their Search Quality Raters Guidelines, 5 months after their first (official) incarnation. Importance (Webmasters & SEO Consultants)Recommended Source: Google Quality Rater Guidelines Google released the very first “official” Search Quality Raters Guidelines back in November 2015 and they have just updated it again. To find out a little…
Real-time technology delivers information to your users as it happens. But how does it help improve your product and align with your customers’ expectations? Only a few years ago words like WebSockets, low latency and real-time functionality were at the forefront of bleeding-edge development. Fast-forward a couple of years and this technology has become an…
