Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast…
Tying foot traffic in physical stores with mobile ads has become fairly commonplace, so mobile ad platform MobileFuse is taking the next step. The New York City-based company is partnering with location intelligence provider Cuebiq, also headquartered in New York, to offer what they say is the first service to determine mobile “Dwell Lift.” MobileFuse…
Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems to be a new thing, since Periscope…
As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It also includes profiles of 12…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcastsSep 1, 2016 by Tim Peterson Twitter’s Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting…
This week’s reading list consists of a lot of little, smart details that you can use on websites. From tweaking the user’s reading experience during page load to pure JavaScript functions and verifying the integrity of external assets. And finally, we see some articles on thinking differently about established working habits — be it working…
How often do you have to explain the purpose of a study, objectives, goals or measurements within your company? Maybe you need to prepare a presentation or a brief overview of what next steps should be taken, or maybe you simply need to build a shiny, new pattern library? Whatever project you may be working…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Search competitor analysis: backlinks, keywords and pagesAug 31, 2016 by Andrew Dennis Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts…
Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services offered by the free Ibotta shopping app, and then send back photos of their receipts, have received over $110 million in rewards since the app’s launch in 2012. Today, the Denver-based company is extending its…
“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools. In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a predictive marketing analytics solution What trends are…
