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    Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

    Posted on 26th August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Proof that no ranking boost for responsive sites exists in 2017Aug 25, 2017 by Bryson Meunier There are many good reasons to recommend responsive design to a client or to your…

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    ‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

    Posted on 26th August 2017Digital Marketing
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    According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with…

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    Meet today’s CMO: Multisport athlete 

    Posted on 25th August 2017Digital Marketing
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    The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in B2B purchasing behaviors. With new channels and platforms regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist marketers doing business every day in the…

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    Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

    Posted on 25th August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet today’s CMO: Multisport athlete Aug 24, 2017 by Sonjoy Ganguly Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and…

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    The one martech metric that really matters: Customer lifetime value

    Posted on 24th August 2017Digital Marketing
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    What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real…

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    Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more

    Posted on 24th August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The one martech metric that really matters: Customer lifetime valueAug 23, 2017 by Kevin Bobowski In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski…

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    Removing Friction In UX: Last-Minute Travel Planning And Activity Booking

    Posted on 24th August 2017Web Design
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    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process…

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    Optimized store landing pages: An important part of local search strategy

    Posted on 23rd August 2017Digital Marketing
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    If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local…

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    Marketing Day: Store landing pages, lead nurturing & LinkedIn video

    Posted on 23rd August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimized store landing pages: An important part of local search strategyAug 22, 2017 by Tony Edward How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist…

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    An Introduction To Gravit Designer: Designing A Weather App (Part 1)

    Posted on 23rd August 2017Web Design
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    Being a designer at the moment is great because a wealth of modern design applications are available that let you easily bring your ideas to the screen: Sketch, Affinity Designer, Adobe XD (beta) and Figma, to name just a few (not to mention the classics, Photoshop and Illustrator). One app that is quite new, though…

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