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    Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

    Posted on 25th August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet today’s CMO: Multisport athlete Aug 24, 2017 by Sonjoy Ganguly Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and…

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    The one martech metric that really matters: Customer lifetime value

    Posted on 24th August 2017Digital Marketing
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    What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real…

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    Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more

    Posted on 24th August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The one martech metric that really matters: Customer lifetime valueAug 23, 2017 by Kevin Bobowski In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski…

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    Removing Friction In UX: Last-Minute Travel Planning And Activity Booking

    Posted on 24th August 2017Web Design
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    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process…

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    Optimized store landing pages: An important part of local search strategy

    Posted on 23rd August 2017Digital Marketing
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    If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local…

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    Marketing Day: Store landing pages, lead nurturing & LinkedIn video

    Posted on 23rd August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimized store landing pages: An important part of local search strategyAug 22, 2017 by Tony Edward How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist…

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    An Introduction To Gravit Designer: Designing A Weather App (Part 1)

    Posted on 23rd August 2017Web Design
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    Being a designer at the moment is great because a wealth of modern design applications are available that let you easily bring your ideas to the screen: Sketch, Affinity Designer, Adobe XD (beta) and Figma, to name just a few (not to mention the classics, Photoshop and Illustrator). One app that is quite new, though…

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    Bridging data and action: How to create killer reports

    Posted on 22nd August 2017Digital Marketing
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    Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret…

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    Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker

    Posted on 22nd August 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bridging data and action: How to create killer reportsAug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips…

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    UX Meets MBA: What Happens When A Designer Goes To Business School

    Posted on 22nd August 2017Web Design
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    If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision…

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