I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. Well, seek and ye shall find. Customer journey mapping is a visualization technique…
Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app adsNov 1, 2017 by Tim Peterson Initially, Snapchat’s tag can only be used to measure conversions, but…
The Vary HTTP header is sent in billions of HTTP responses every day. But its use has never fulfilled its original vision, and many developers misunderstand what it does or don’t even realize that their web server is sending it. With the coming of the Client Hints, Variants and Key specifications, varied responses are getting…
November is a rather gray month in many parts of the world, so what could be better as some colorful inspiration to start it off with the right foot? To tickle your creativity, artists and designers from across the globe once again challenged their artistic abilities and designed desktop wallpapers for you to indulge in….
Great conferences are all about learning new skills and making new connections. That’s why we’ve set up a couple of new adventures for SmashingConf 2018 — just practical sessions, new formats, new lightning talks, evening sessions and genuine, interesting conversations — with a dash of friendly networking! Taking place in London, San Francisco, Toronto. Tickets?…
As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ROI of recommendation engines for marketingOct 31, 2017 by Daniel Faggella Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How emerging technologies will affect your business in 2018Oct 30, 2017 by Tom Kuhr Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing…
Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only…
